Complement Your Publishing Business with Tablet Apps Publishers who are scrambling to formulate a tablet strategy in the digital era should first look at it as a complementary business instead of as a pure replacement until it reaches the tipping point of revenue generation. The unprecedented rise of tablets has created an exciting new channel for publishers to directly reach readers worldwide with a wealth of compelling content through memorable interactive apps, but this relatively sudden disruption has also opened up a new set of challenges in maintaining sustainable business models. The complexity and costs of entering the tablet space along with the lower acceptable pricing points amongst users has made it difficult for most content providers to claim success so far. Ivan Dwyer, Head of Digital Publishing - ACCESS Aaron Radin, CEO -Toura

1. Five Things to Consider When
Publishing Tablet Applications
Aaron Radin | CEO & Co-Founder | @aaronradin
Tuesday, May 8, 2012

2. Toura is Focused on Making App Development Easy
For Publishers and For Developers
Publishers Developers
Toura Mobile From zero
App Producer to app in
minutes
Mulberry is an open-source framework, which
A web-based content management system, allows developers to use web technologies to easily
Toura’s Mobile App Producer (MAP) enables build cross-platform apps and mobile web
editorial, production and design staff to easily experiences. Key features include:
create and publish mobile applications.
•Ready-to-deploy native apps to all iOS and Android devices
•Build once and publish to all platforms •HTML5 Mobile web applications
•A complete framework for creating dynamic JavaScript
•Create and publish apps in days applications that is ideal for rich content, social and utility
•Software as a service business model applications
•Growing suite of complementary APIs
•Business model consists of tiered APIs, training and support
Proprietary & Confidential 2
Tuesday, May 8, 2012

3. Aaron Radin - Bio
- CEO and Co-Founder
- Helped create and manage digital for 32
television stations including web, wireless,
syndication, digital signage.
- Led business development for one of the first
companies in US to have large-scale SMS
capability.
- Developed Enhanced TV group which initiated
two-screen interactive television.
Tuesday, May 8, 2012

4. #1 - Have Control Over
the Process
- Creation of content and UI/UX
of your tablet offerings
- Changing content
- New technical features
- New device capabilities
Tuesday, May 8, 2012

5. #1 - Have Control Over
the Process
- Creation of content and UI/UX
$$$ of your tablet offerings
- Changing content
- New technical features
- New device capabilities
$$$
$$$
Tuesday, May 8, 2012

6. #2 - Consider Technology Solutions That Will Scale
- Reaching the largest audience possible across multiple operating systems and devices.
- Does the device optimize the experience and audience that you want to reach?
WEB
Tuesday, May 8, 2012

7. #3 - Be Aware of Market Changes
Tablet sales are growing leaps and
bounds. But it’s not just about iPad
anymore. Android is expected to
grow and outpace iPad in the years
to come.
Understand how the different tablets
meet different audience segments
and their needs.
Tuesday, May 8, 2012

8. #4 - Know Your Audience
Tuesday, May 8, 2012

9. #5 - Use Data to Guide Your Strategy
Tuesday, May 8, 2012