Presentation: Tablet Video Advertising With mobile video subscription services dead in the water, advertising is going to play an increasingly important role in making mobile and tablet video profitable. Join us as SNL Kagan shares its latest perspective on the opportunities and challenges facing tablet video advertising. Then learn directly from the front lines as Rhythm NewMedia presents a mobile video advertising success story. John Fletcher, Sr. Analyst SNL Kagan, Lisa Abramson, Director of Marketing- Rhythm NewMedia

1. Mobile Video Advertising
PREMIUM
MOBILE VIDEO ADVERTISING Case Study
Lisa Abramson, Director of Marketing
@RhythmNewMedia
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2. What Types of Mobile Video
Advertising Exist?
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3. “TAP TO VIDEO” AD
• Display ad taps to a full screen video
• Higher engagement rates than
regular display
PREMIUM
MOBILE VIDEO ADVERTISING
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4. IN-BANNER VIDEO AD
• Auto-plays inside banner
• Boosts engagement
• Tap to expand and collapse
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MOBILE VIDEO ADVERTISING
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5. INTERACTIVE PRE-ROLL VIDEO / INTERSTITIAL VIDEO /
PRE-APP VIDEO
• Many names, one unit
• Interactive video outside of
video content:
- App Launch
- Game Levels
- Photo Galleries
• Quality of content and
experience varies
PREMIUM
MOBILE VIDEO ADVERTISING
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6. IN-STREAM VIDEO ADS
• Ads appear before video
• Interactive options
• Seamless non-
buffering experience
• High demand;
highly effective
PREMIUM
MOBILE VIDEO ADVERTISING
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7. PUBLISHER CASE STUDY:
TMZ iPAD APP LAUNCHED APRIL 2012
• Interactive In-Stream Video • Top 10 iPad App at Launch
• Leaderboard
“Tap to Video”
• Tablet Full Page
PREMIUM
MOBILE VIDEO ADVERTISING
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8. Advertiser
Case Study
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9. GOALS
• Increase awareness & consideration; regain brand loyalty
• Reach travelers and high income, tech savvy, audience
• Ensure premium content association
Note: Images shown are representative of travel advertisers that have run on Rhythm’s collection of premium media properties.
PREMIUM
MOBILE VIDEO ADVERTISING
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10. COMBINATION OF VIDEO + FULL SCREEN DISPLAY ADS
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MOBILE VIDEO ADVERTISING
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11. INCREASED AWARENESS & BRAND LOYALTY
THROUGH IN-STREAM VIDEO
95.0%
91% COMPLETION
91.0%
90.0% 89.0%
In-Stream Completion Rate
85.0%
80.0%
75.0%
70.0%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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12. TABLET FULL PAGE ADS WITH HIGH ENGAGEMENT
RATES BOOST CONSIDERATION
22% engagement
PREMIUM
MOBILE VIDEO ADVERTISING
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13. COMBINATION OF VIDEO + FULL SCREEN DISPLAY
BOOSTS ENGAGEMENT
10.0%
9.4% ENGAGEMENT RATE
9.5% 9.4%
Full Page Ad Engagement
9.0%
8.6%
8.5%
8.0%
7.5%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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14. ADD “TAP TO VISIT WEBSITE”
INTERACTIVITY ON IN-STREAM VIDEO
75% INCREASE
1.80% 1.7%
In-Stream Video Ad Engagement
1.20%
0.97%
0.60%
0.00%
Average Travel Case Study
PREMIUM
MOBILE VIDEO ADVERTISING
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15. DELIVER ADS TO TARGET AUDIENCE ON
PREMIUM PROPERTIES TRANSPARENTLY
PREMIUM
MOBILE VIDEO ADVERTISING
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16. THANK YOU
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MOBILE VIDEO ADVERTISING
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