Best practices to increase customer engagement through viral coupons on social media websites.

1. NextBee Media
How to Engage Customers
with Viral Coupons

2. Attract the Price Sensitive
Customer Base
Offer viral coupons
on products &
services
Allow customers to
redeem coupons to
avail discounts on
price
Online
Offline
A small decrease in price increases your
products’ acceptance in the market

3. Tap Customers on the go with
Mobile Phones Offers
Stay sellable 24x7 by sending customized viral
coupons to your customers’ mobile devices
Use Push Notifications
Enable social media notifications
when a customer redeems a coupon
Allow customers to redeem coupons
through their mobile phones
Make coupons redeemable at store
counters as well
Customers carry mobile phones all the
time
Use Geo-targeting to spot customers
and tap them just when they are close
to your store
Motivate customers to step in &
purchase
Why

4. Build a Chain of Referrals
Offer a quota of viral coupons that the top
performers can send to their friends & family
Spot top performers
Customer take pride in gifting exclusive items that
may be of potential value to their acquaintances
Let each customer that redeems a coupon
send coupons to their acquaintances in turn
Note
Restrict the coupon sending limit, for
e.g. to 5, to augment its importance
1
2
3
Grow your referrals exponentially
Motivates customers to
promote your coupons
Use your customers to
convert their contacts into
your customers
Benefits

5. Initiate a Revolutionary Growth in
Referral Activity
Offers incentives to referees on every coupon
that gets redeemed through their referrals
Allow social media sharing to multiple contacts on
multiple social platforms through social widgets
Notify customers’ contacts on social
media through coupon redemption
notification in customer’s social feed
Let referees track their referral
conversions & incentives gained

6. Set Bigger Rewards in Anticipation
Set targets to accomplish
Display future goals
Add points to customers’ accounts
on every purchase they make
Offer a bigger reward on target completion
How to offer Reward Points
Allow customers to earn
reward points through
Referrals & Purchases

7. Drive Incremental Sales Through
Time-bound Coupons
Assign a time cap on coupon deals
Remind users of the expiry of the viral coupon
Create the urgency to buy before the deal expires
Customers often avail a time-bound deal even when they
do not need the product immediately. This is because of
the deal’s perceived value.
Create
Limited Period
offers

8. www.nextbee.com
NextBee Media