Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Detect Click Fraud - Tools & Tactics
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11. Thank you Do visit us at www.nextbee.com today ..
Hinweis der Redaktion
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look click fraud detector, the cost and skills required, suggested approach, along with tips, selection checklist and additional tools.
Overview of click fraud detector Click fraud is when a person either physically or through the use of software, clicks on and advertisement or makes a charge through a link designed for legitimate business purposes. Click fraud is a serious problem for many webmasters, and one which can have serious financial consequences for the victims.
Cost and skills required These programs can be purchased from upwards of a few hundred dollars. Many click fraud detection programs are fairly simple to install and use, and most users who have the skills to run an internet advertising campaign, or more advanced skill sets should be able to use these programs.
Suggested approach If you think your website is experiencing click fraud determined by statistical anomalies in your finances or reports then looking into purchasing click fraud tools might be a good way to analyze your campaigns. You should check your advertising campaigns to determine if click fraud is indeed the cause, or if the problem is simply a poorly functioning campaign that is drawing in unqualified visitors.
Checklist before selection The click fraud detector program should display the following information :- Click fraud audit, Date and time of visit, Visitor client IP address, Country, Referring domain, Total time on site, Full referrer information, Landing page with all info, and Specific campaign ID
Tips and tactics With A/B testing, new advertising strategies and page changes can be tested to determine if the cause is actually the website itself or a poorly designed campaign. Keeping log reports, and account statistics on hand can be key to helping get reinstated in case you are banned.
Additional tools to consider Additional tools to consider along with click fraud detector are - Web analytics, PPC advertising, and Robots.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
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