Udi Keidar, VP Cloud Services at ClickSoftware, during the Amazon AWS Summit in Tel Aviv, shared with the audience great insights about ClickSoftware's usage of Amazon AWS services.

1. AWS Customer Case
Principle Cloud Architect
Udi Keidar VP Cloud Services

2. Agenda
 About ClickSoftware
 Customers
 Why Amazon?
 Architecture
 AWS Part
 Implementation
 Challenges
 What we like in Amazon as an IaaS vendor
 Learn from our experience
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3. Why Amazon?
 Cost Effective
 Need to know how to monitor and optimize cost!!!
 IaaS as a great platform
 Rapid Deployment
 Advanced DRP Infrastructure and Real time backup
 Easy Scale up and down
 Any kind of Security Certifications
 World Wide distribution of Data Centers
 Unlimited capacity
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4. What Business Are We In?
Market
 Service sector where the primary
resources are people and their time
Business Pain We Address
 Workforce efficiency, productivity, and/or utilization too low
 Customer service quality below desired level
How We Do It
 Software products that automate and optimize decision making
 Leveraging mobility technology to the maximum (hand-held devices, real-time
customer communication, GPS, real-time traffic updates)
Overview
Addressable Market Coverage
 All service industry verticals
 Any size of business - small to Fortune 500 companies

5. Delivering Value Across the World
Telecommunication Utility & Energy Computer & Office Capital
Equipment Equipment
Home Services Public
Customers &
Services
Partners
Cable & Satellite TV

6. Architecture
 Windows
 .Net
 Java
 Linux
 MSSQL/Oracle
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7. Architecture - AWS Part
 EC2
 ELB (Elastic Load Balancer)
 Security Group
 Multiple AZ and Regions
 RDS
 Cloud Formation to address DRP needs
 VPC (Virtual Private Cloud) + VPN
 Reserved Instance
 S3
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8. Architecture - Implementation
 Infrastructure Deployment (IaaS)
 Production, Staging, Training & DR
 High Availability and Load balanced Architecture
 Security to support ISO27001
 Backups
 Disaster Recovery Plan (DRP)
 Monitoring
 Scalability
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9. Challenges
 Operating in a competitive environment:
 On-Going reduction of operational cost as part of
CKSW competitive advantage
 Provide a unique value to our customers
 Minimal IT resources get the system up quickly
 Keep high Security standards
 User management
 Customer Dashboard
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10. What we like in Amazon as an IaaS vendor
 Robust IaaS platform
 Very dynamic company that provides on going
innovation
 Keeps us on our toes all the time
 Elasticity of usage to address needs in peak/low
time
 High industry standards
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11. Learn from our experience
 Understand your business
 Establish the infrastructure within Amazon and
outside to support you
 Look around at the community in Israel
 Think Operational and not just development
 It is O.K to make mistakes and make changes all the
time, as mistakes does not cost a lot of money
 Plan and review all the time
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12. Thank you
Udi Keidar – udi.keidar@clicksoftware.com
Igal Korach – igal.korach@clicksofware.com
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