MoFuse powers mobile websites for a wide variety of customers such as the state department and numerous local businesses. Similar to WordPress, MoFuse offers a platform for businesses large and small to ensure their websites work via mobile phones.
8. The 7 Practical How-to’s for Mobile Content Sites
1. DESIGN FOR THE WIDEST REACH
2. CONTEXT IS EVERYTHING
3. CREATE LOCATION-SHIPS
4. BUILD FOR TWO THUMBS
5. AUTO REDIRECT TO YOUR SITE
6. INTEGRATE TOUCHPOINTS
7. SOCIAL ‘S MOBILE
9. 1 Design for the Widest Reach
• There are approximately 5200+ mobile devices out there!
• The majority of phone devices share three screen widths;
128, 240 and 176 …..However 120, 130, 160, 208 and
220 pixels are common as well
• Tablets range from 9.7 inches
down to around 4 inches
Take Away: Auto-Optimize
10. 2
Context Is Everything
• Why is someone going
to your mobile website?
• Get to the point – for a
mobile viewer
• Keep Scrolling to “3”X
• Call to action above and
below
Take Away: Think like a mobile user
11. 3 Create Location-ships
• Enable their experiences
using the viewer’s location
• Make it easy for them to get
to your location
• Reward them for stopping
by
Take Away: Use the Handset’s Special
capabilities
12. 4 Design For 2 Thumbs
• Do create data capture forms
• Don’t make forms very long
• Do use drop-down select boxes
• Do use radio button and select
boxes
• Don’t make them type alot
Take Away: Handsets are small, don’t
frustrate them
13. 5 Auto Detect and Redirect
www.informationweek.com
Take Away: Don’t make
them think about it
No Auto-Redirect Auto-Redirect = ON
14. 6 Integrate Touch Points
Situation: Creating new ways
to connect with readers and give
depth to published content
QR codes printed on book
jackets give new perspective from
the printed page to the digital
realm.
Usage: QR codes accessed on
book jackets
Site Contents: Twitter
feeds, videos, blogs, images, exc
erpts
Take Away: Connect the physical world
15. 7
Social ‘s Mobile
• Mobile users are content
creators
• Let them tell their network
about your site
• Make it easy for them to
link
Take Away: Let them help you promote
16.
17. Thank You For Listening!
www.mofuse.com
Annette Tonti
CEO, MoFuse
atonti@mofuse.com
Twitter: @atonti
URL: www.mofuse.com
Skype: Anet.tonti
Blog: http://ssb.mofusepremium.com/
401-829-1051
Hinweis der Redaktion
MoFuse gives every business a viable, affordable and easy method to address their growing mobile web audience.
What’s the point of this? Should we combine this with what mobile phone’s can do- slide #7?- What is the mofuse message here?
Easy - Affordable and EASY are most important ConceptTEXT AND DRIVEFIND YOUR WAY HOME(FUNNY THINGS THAT YOU CAN DO W/ A MOBILE DEVICE)Use KBAS one
Today (Nov 17, 2008) we have 18,500 sites in our network. MoFuse exhibits viral growth and adds 35 - 60 new sites each 24 hour period. The nature of the users are blog publishers who tend to post about MoFuse which helps to fuel continued growth.Put them on phones-