One of the most important elements of online marketing is to immediately track its capability. Marketing without analyzing the results is like shooting an arrow in the dark. You will never know if you’re hitting the right target. Web analytics offer insightful information about the performance of your marketing initiatives and whether it is yielding the kind of results expected by you. Web analysis can be undertaken for your website, your marketing collaterals, landing pages, social media as well as your email campaigns.

1. WHY IS WEB ANALYTICS
IMPORTANT FOR
MARKETING?

2. One of the most important elements of online
marketing is to immediately track its capability.
Marketing without analyzing the results is like
shooting an arrow in the dark. You will never know
if you’re hitting the right target. Web analytics
offer insightful information about the performance
of your marketing initiatives and whether it is
yielding the kind of results expected by you. Web
analysis can be undertaken for your website, your
marketing collaterals, landing pages, social media
as well as your email campaigns.

3. Things to remember as you begin analyzing your
web
• Identify what questions you want answered when
reviewing your web analytics
• Look at the metrics that matters for the growth
of your business – unique visitors or traffic
sources or conversions and so on
• Review and analyze on an on-going basis.
Compare past results with current
• Take action to optimize your marketing
initiatives based on the analysis

4. What to look for in your web analysis
• Identify which page gets the most views
• Identify which landing pages work the best
• Identify the traffic sources that drive traffic to
your website
• Measure your conversion goals

5. Use the information you get from your web
analytics to guide your online business decisions
and to improve your websites visibility.

6. From Lead Tracking to creating sophisticated Marketing Materials to Social
Media Exposure to better Search Engine Rankings, Newplans takes care of all
your marketing needs in just 5 simple steps. With ready-to-use templates you
can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-
mails Campaigns, e-Book or Videos and share them on major social networking
sites. Not just that, marketing materials generated using Newplans.com is
automatically optimized for search engines so that your marketing material get
good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010
x 217.