Every business today is wary of brand erosion and loss of reputation. In the recent past, there have been several instances of this owing to illegal products that were sold online.

1. Implement Powerful Brand Protection Solutions Today
Every business today is wary of brand erosion and loss of reputation. In the recent past, there have been several
instances of this owing to illegal products that were sold online. Today with the increase of online trade,
ecommerce, online sales and auctions there are web sites that are a direct gateway to fraudulent activities. This in
turn causes harm to the image of the original brands both in terms of reputation as well as sales. Hence, original
brand names are perennially under the threat that their copyrights, trademarks and patents would be violated.
A review of the pharmaceutical industry would highlight that it losses a greater share of its revenue owing to
counterfeit goods and products. These goods record a high sale because of reduced price. Customers purchasing
them opt for it because of low cost, not knowing that these products are not real and do not have the correct and
original curative qualities. Hence, it is imperative to work towards a way to reduce the counterfeit operations.
Leading service providers have come up with effective online brand protection solutions that work in the way to
track the counterfeit parties and implement stringent preventive measures. These solutions are by nature cost
efficient and have offered commendable services in the past for counterfeit detection and offered several
businesses and enterprises the scope to re-establish their operation and recover back lost revenues and
reputation. The solutions provide their users with real-time monitoring and reporting the online actions that helps
the enterprises and businesses to arrive at decisions quickly and accurately. The software further offers its users
detailed information about the fraudulent sellers, categorizes and ranks them depending on the risk level.
Simultaneously, it tracks the violator’s information and highlights the listings that they have posted.
In addition to that, these companies have also introduced anti-counterfeiting solutions that offer high elasticity
and visibility that enables a proper control over the business and other allied operations. It conducts a random
evaluation of time, region, companies and many other aspects. Today the harmful effects of online fraud are
visible to everyone. Easy yet effective solutions and practices might save you from image and revenue loss.
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