Every enterprise is sensitive about its brand. A brand is more than just a name or trademark. It is the identity of an enterprise reflecting its intrinsic nature and character. Hence, any dilution in the brand image and reputation leads to losses, both finite and infinite.

1. Avoid Counterfeit Consumer Products getting into Consumers Hands
Every enterprise is sensitive about its brand. A brand is more than just a name or trademark. It is the
identity of an enterprise reflecting its intrinsic nature and character. Hence, any dilution in the brand
image and reputation leads to losses, both finite and infinite. The internet and its innovations had acted
in favor of brand development, yet with activities such as product counterfeiting, it has resulted in loss
of brand reputation.
A majority of brand protection solutions do not have product counterfeiting detection features and
only scan the internet for trademark and brand abuses. Product counterfeiting, results in not just
revenue loss but also brand reputation. For instance, in case of high-tech, pharmaceutical and luxury
retail good companies where the margin of loses are high, the visibility to know the exact goods that
being duplicated and the amount that are discounted becomes imperative in order to stop brand
erosion and continuous revenue loss. To help this situation there are eminent companies that have
come up with product counterfeiting solutions that offers 24 x 7 real-time monitoring to find the
violators.
These advanced solutions have high-end search capacities and are designed appropriately for
counterfeit detection in a vast selection of industries. It helps in tracing the brand violators and respond
accordingly. The suspect criteria are not same for all industry types. For instance, in a high tech industry
products that are generally sold at high discounts, 50 percent or more are suspects. On the other hand
in case of pharmaceutical industry, price is not a main criterion as much as the volume of goods that are
being sold via unrecognized channels. New age counterfeit detection solution helps to spot these
suspects and high volume counterfeits.
Anti-counterfeiting solution offered by eminent service providers acts in the following ways:-
Apart from searching the internet proactively for counterfeits, the solution applies human
intelligence to ensure total data integrity
The solution enables pharmaceutical companies to significantly reduce the amount of duplicate
drugs in the market by recognizing networks and syndicates high volume counterfeits.
Hence, it is important that you realize that your brand reputation needs protection from counterfeiting.
Apart from locating counterfeits online, the solution can also help you shut down all illegal operations.
The solution can automatically send, cease, desists DCMA letters. In addition to that, it offers automatic
auction shutdowns. Furthermore, it has a network of authorized investigation and legal partners, who
enable to streamline the enforcement process.
Know more on: Online fraud detection