A case study for Designing and Managing Services by Nevin Padiyath.

3. Parkway Pantai

4. Around the world

5. Mission
Patient
Care
Oncology
Neuorology
Optometry
Fertility

6. Around the Clock Service

7. Patient Empowerment

8. Parkway Patient Assistance

9. Caters to All

10. Luxury Services

11. Insurance

12. Employee Training

13. Employee Training

14. Invite Specialists

15. Medical Tourism

16. Joint Ventures

17. Summary
Parkway Pantai
• Healthcare Company
• High Quality Patient Care
Services
• 24 hrs
• PPA
• Insurance

18. Summary (Contd)
Marketing
• Employee Training
• Invite Specialists
Medical Tourism
• $10 Billion industry
• Joint Ventures

19. Sky is the limit!

20. Disclaimer
• Created by Nevin Padiyath during a Marketing
internship under Professor Sameer Mathur of
IIM Lucknow.