Mobile barcodes provide an easy way for consumers to access relevant information and compelling content from anywhere. They are printed symbols that link consumers with interactive content such as videos, music, web pages, coupons, text alerts, movie tickets and more via their mobile phones. Today, mobile barcodes are turning up everywhere -- from newspaper articles, magazine ads and billboards to product packaging, receipts and even business cards.
Neustar presented this slideshow at Mobile World Congress 2010 in Barcelona. Read it, and discover more about the many opportunities that mobile barcodes present!