"Just send out an email to everyone!" Let's face it: If you run email for an organization, you've heard this before. Getting your message to land in email inboxes is no small feat. From testing to software to the subject line of your message, there are tips and tools for every step of the way. NetSquared Victoria (#Net2Vic) is hosting a discussion panel on the expansive world of mass emailing. Carol-Lynne Michaels (SpeakMore Communications) will moderate a panel with experts from non-profit communications & marketing and public sector IT. We're lucky to have Kyle Mitchell (Sierra Systems), Anna King (Frontier Marketing) and Lyndsey Easton (Dogwood Initiative) participate in the discussion. Join us to find out what you can do to get your emails delivered (and actually opened!).