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March Net Tuesday
Video Strategies for Social Change Makers

                      Speaker : Erica Stanley, Organizer

                       With additional discussion from
                         Ina Stanley of Virtual Sidekick

                                   March 24, 2009
Agenda
Meet and Greet/ Refreshments
About NetSquared
NetSquared Atlanta News
NetSquared.org News
Topic Discussion
Q&A Session
About NetSquared

Goal: To help hundreds of thousands of
non-profit organizations successfully
utilize the community empowering
capabilities of the Internet to increase
their impact and achieve social change.
NetSquared Atlanta
      News
New Organizer ( me :-D )
Venue / Time Change
Our Community Site and Other Social
Media Outlets
Challenges and Workshops
Our New Community
      Website
http://net2atlanta.ning.com
Powered by Ning
Resource for our Meetups
Blogs, Forums, Videos, and Photos to
keep the discussion going in bet ween
Meetups
Other Social Outlets
NetSquared.org
Meetup.com
Twitter
LinkedIn
Facebook Page
NetSquared.org News

Conferences
Current Challenges
Mobile Technology Webinar
Net2 ThinkTank
Conferences
N2Y4 NetSquared Conference
 Tuesday, May 26 – Wednesday, May
 27, 2009 (just after Memorial Day)
 http://www.netsquared.org/
 conference/n2y4
2009 Nonprofit Technology Conference
 Sunday, April 26 - TuesdayApril 28,
 2009
 http://www.nten.org/ntc
Current Challenges
NY24 Mobile Challenge
 An opportunity to develop and
 collaborate on Projects using mobile
 technology for social change, and
 compete for cash prizes.
 Submission Deadline: April 3, 2009
 3:00pm PDT
 http://www.netsquared.org/n2y4
Change the Web
      Challenge
Sponsored by Social Actions
Building innovative tools to help people
find and share opportunities to take
action on the Web
Submission Deadline: April 3, 2009
3:00pm PDT
http://www.netsquared.org/
Mobile Technology
    Webinar
Hosted by NetSquared’s parent company
TechSoup
Mobile Technology for Advocacy and
Activism
Thursday, March 26, 2009
See Details here
Net2 ThinkTank
Monthly Brainstorming session
Netsquared posts a topic or question to
the NetSquared community
Participants submit responses throughout
the month
Responses are collected on NetSquared.org
the last week of the month
ThinkTank Topic for March
April’s Topic announced April 2
Main Discussion: Video
Strategies for Nonprofits
  Telling your story effectively
  Tools
  Distribution
  Advertising and Affiliate Programs
  Additional Resources
Why Video?

A way to break out and be seen
Video is an expectation for most 30-
and-under nonprofit audiences
A compelling way to document your
work for potential donors
How Nonprofits Can Use
  Video Effectively
 Tell your story in a compelling way
 Keep your Audience in mind
 Humor is a huge plus
 Don’t forget the Call-to-Action
 Build a video library
   consistency in branding and message
Tools
Required:
  A digital camera and computer
  Yep, that’s it
Also Helpful:
  Video Editing Soft ware
    Adobe Premiere Elements
    Sony Vegas Movie Studio
    Basic video editing soft ware often comes
    pre-installed on many newer computers
Distribution
Advertising and
  Affiliate Programs
YouTube Nonprofit Program
DoGooder TV’s Nonprofit Video Awards
Blip.TV Advertising Program
Flip’s Camera GiveAway Program
Additional Resources

Virtual-Sidekick video marketing for
nonprofits
See3 Communications Online Video Guide
See3 Blog
Nonprofit Video Production Tips

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Video Strategies for Nonprofits

  • 1. March Net Tuesday Video Strategies for Social Change Makers Speaker : Erica Stanley, Organizer With additional discussion from Ina Stanley of Virtual Sidekick March 24, 2009
  • 2. Agenda Meet and Greet/ Refreshments About NetSquared NetSquared Atlanta News NetSquared.org News Topic Discussion Q&A Session
  • 3. About NetSquared Goal: To help hundreds of thousands of non-profit organizations successfully utilize the community empowering capabilities of the Internet to increase their impact and achieve social change.
  • 4. NetSquared Atlanta News New Organizer ( me :-D ) Venue / Time Change Our Community Site and Other Social Media Outlets Challenges and Workshops
  • 5. Our New Community Website http://net2atlanta.ning.com Powered by Ning Resource for our Meetups Blogs, Forums, Videos, and Photos to keep the discussion going in bet ween Meetups
  • 8. Conferences N2Y4 NetSquared Conference Tuesday, May 26 – Wednesday, May 27, 2009 (just after Memorial Day) http://www.netsquared.org/ conference/n2y4 2009 Nonprofit Technology Conference Sunday, April 26 - TuesdayApril 28, 2009 http://www.nten.org/ntc
  • 10. NY24 Mobile Challenge An opportunity to develop and collaborate on Projects using mobile technology for social change, and compete for cash prizes. Submission Deadline: April 3, 2009 3:00pm PDT http://www.netsquared.org/n2y4
  • 11. Change the Web Challenge Sponsored by Social Actions Building innovative tools to help people find and share opportunities to take action on the Web Submission Deadline: April 3, 2009 3:00pm PDT http://www.netsquared.org/
  • 12. Mobile Technology Webinar Hosted by NetSquared’s parent company TechSoup Mobile Technology for Advocacy and Activism Thursday, March 26, 2009 See Details here
  • 13. Net2 ThinkTank Monthly Brainstorming session Netsquared posts a topic or question to the NetSquared community Participants submit responses throughout the month Responses are collected on NetSquared.org the last week of the month ThinkTank Topic for March April’s Topic announced April 2
  • 14. Main Discussion: Video Strategies for Nonprofits Telling your story effectively Tools Distribution Advertising and Affiliate Programs Additional Resources
  • 15. Why Video? A way to break out and be seen Video is an expectation for most 30- and-under nonprofit audiences A compelling way to document your work for potential donors
  • 16. How Nonprofits Can Use Video Effectively Tell your story in a compelling way Keep your Audience in mind Humor is a huge plus Don’t forget the Call-to-Action Build a video library consistency in branding and message
  • 17. Tools Required: A digital camera and computer Yep, that’s it Also Helpful: Video Editing Soft ware Adobe Premiere Elements Sony Vegas Movie Studio Basic video editing soft ware often comes pre-installed on many newer computers
  • 19. Advertising and Affiliate Programs YouTube Nonprofit Program DoGooder TV’s Nonprofit Video Awards Blip.TV Advertising Program Flip’s Camera GiveAway Program
  • 20. Additional Resources Virtual-Sidekick video marketing for nonprofits See3 Communications Online Video Guide See3 Blog Nonprofit Video Production Tips