To date the hype about Big Data has come from the perception that Big Data is the next frontier in gaining deeper insight into the customer, or an organization’s business. In the next decade, it is hoped (or hyped) that Big Data will be key to finding ways to better analyze, monetize, and capitalize on these information streams and integrate these insights into the business. It will be the age of Big Data. But where else will Big Data have an impact? For IT departments, Big Data represents a new set of requirements and supporting infrastructures, and will require a well thought-out approach to the datacenter network. The network will serve as the key backbone for the special communications and processing needs of Big Data. In preparation for this new era, Network Administrators should begin now to proactively plan for how to mitigate the latency and switch capacity issues that will arise from Big Data’s special needs. Please join us for this presentation as we explore the implications of Big Data on the network.

1. Big Data is on a Collision Course
with Your Network
Are you Ready?
Intelligent Access and Monitoring
Architecture Solutions
Net Optics Confidential and Proprietary

2. Agenda
• What is Big Data?
• The State of Big Data
• Strategic Goals
• New Insights – Security
• Big Data Implementation (lite)
• Impact on the Organization
2

3. Defining Big Data
Rapid
Capture
Large
Volumes
Structured/
Unstructured
Analysis
3

4. State of Big Data
Facebook
Users Share
684,478
Pieces of
Content Instagram
Twitter Users
Users Share
Send over
3,600 New
100,00 Tweets
Photos
Brands &
Email Users Every Organizations
Send
204,166,667 Minute of on Facebook $53.4B
the Day Receive
Emails
34,722 Likes
$48.0B
$32.1B
Big Data Market Forecast $16.8B
$10.2B
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2013 2014 2015 2016 2017

5. Big Data – the New Insights
Current uses for Big Data
• Recommendation Engines
• Sentiment Analysis
• Fraud Detection
• Risk Modeling
• Customer Experience Analytics
• Marketing Campaign Analysis
• Customer Churn Analysis
5

6. More Than Just Consumer/Marketing Insight
JP Morgan Chase & Co.
Fraud Detection
Treato
Treatment
Recomendations
Human Genome Project
Reduced from 13 Years to
7 Days
6

7. Instrumentation and Sensor Data
Smart Meters
Video Recorders
Population
Temperature
Statistics
Sensors
Facility Data
Traffic Patterns
Cargo Loads
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8. As Network Security Tool
The growing complexity
and variability of the IT
infrastructure poses an
ever increasing challenge
to administrators to have a
full understanding of
what’s happening in their
network.
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9. Big Data Network Design Considerations
Big Data Components
Two main building blocks are being added to
the enterprise stack to accommodate big data:
• Hadoop: Provides storage capability
through a distributed, shared-nothing file
system, and analysis capability through
MapReduce
• NoSQL: Provides the capability to capture,
read, and update, in real time, the large
influx of unstructured data and data without
schemas; examples include click streams,
social media, log files, event data, mobility
trends, and sensor and machine data
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Source: http://www.cisco.com/en/US/prod/collateral/switches/ps9441/ps9670/white_paper_c11-690561.html

10. Monitoring the Network
IDS
IPS
Data Recorder
Analyzer
Aggregation
Filtering
Load
Balancing
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11. Requires New Skills
The IT organization should challenge
itself to understand the new business
use cases that will require their
support and input to develop
effective Big Data solutions.
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12. Key Take-Aways
• Big Data is more than
marketing data
• Represents a significant new
area for IT to provide value
• Impact on the organization will
be more than network
infrastructure
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13. Wrap Up
• To sign up for our newsletter:
References:
• http://blog.varonis.com/big-data-security/
• http://wikibon.org/blog/taming-big-data/
• http://www.cisco.com/en/US/prod/collateral/switches/ps9441
http://gurl.im/c2681zX /ps9670/white_paper_c11-690561.html
• http://www.networkworld.com/news/2012/030712-big-data-
invaders-257048.html
• Thank you • http://www.splunk.com/page/securelink/signup/Splunk_Big_
Data_and_the_Future_of_Security
• http://www.iansresearch.com/research/security-
operations/vulnerability-threat-management/ians-trends-
behavioral-approach-threat-
• http://www.gartner.com/it/page.jsp?id=1731916
• http://lippisreport.com/2012/04/the-critical-role-of-the-
network-in-big-data-applications/
Net Optics, Inc.
www.netoptics.com
408.737.7777
13
Net Optics Confidential and Proprietary 13