Fundraising - How to get some Fund to your NGO
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A Presentation describing the Process of Fundraising as a part of an Non-Governmental ,Non profitable Organization you will find tips and some Dos and Don'ts when you're going to ask a sponsor for money or service for your NGO.
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Fundraising - How to get some Fund to your NGO
- 1. Fundraising for NGOs MICROSOFT TECH CLUB TRAINING Nesma Darwish
- 2. Agenda What is Fund? The process as a whole Before the meeting During the meeting After the meeting
- 3. What is FUND ?
- 4. The Process as a whole “Before” - Benefit package -Research -Needed Skills -contacting the potential sponsor “During” -Remember the Dos and Don’ts “After” -Follow up
- 5. Before the meeting: Essential questions What is the organization you’re working for? What benefits can you offer the sponsors? Who sponsored you before? Are they still sponsoring you? If no, why not? Who are your competitors? What is your competitive advantage ?
- 6. Before the meeting: Benefit package Should include: Brief introduction about your organization The services you can offer the sponsor Competitive Advantage Previous success stories
- 7. Before the meeting Research The key to be a successful Fundraiser is PREPARATION
- 8. Before the meeting: Research The key to be a successful Fundraiser is PREPARATION What kind of companies do you need by your side? What is the latest news on these companies? Who to contact? What can you offer them specifically? What can you possibly offer that no one else can?
- 9. Before the meeting: Research The key to be a successful Fundraiser is PREPARATION “Time spent in reconnaissance is seldom wasted”
- 10. Methods to create new business contacts: Endless chain Personal observation Chance contacts Lists and groups Past customers Extracurricular activities
- 11. Before the meeting contacting the potential sponsor How to contact your potential sponsors?
- 12. Before the meeting: needed skills Knowledgeable Confident Sincerely interested in the customer Consistently reliable Able to create an appropriate business relationship Flexible Visibly well prepared and organized
- 13. Before the meeting Summery Organize your thoughts 2. Create your benefit package 3. Research – look for potential sponsors 4. Contact them 1.
- 14. During the meeting: needed skills You will need to: Communicate delivering information and creating awareness
- 15. During the meeting: needed skills You will need to: Communicate delivering information and creating awareness Persuade showing that your offering is inherently desirable
- 16. During the meeting: needed skills You will need to: Communicate delivering information and creating awareness Persuade showing that your offering is inherently desirable Differentiate creating a difference between you, and your product/service, and competition “aim to make what you say Understandable, Attractive and Credible”
- 17. During the meeting Remember You’re not in an interview, you’re a businessman/woman You need to dress properly One more well chosen word, appropriate description or added detail can win the sponsor. One less plus on the balance, or something that allows too much to mount up on the minus side, can lose the sponsor
- 18. During the meeting Remember Successful Fundraisers give attention to the detail that creates a positive difference. Customers hate being treated as customers A picture may really be worth a thousand words [Graphs, charts, event pictures, snapshots…etc.] Always prepare a plan B, C and D !!
- 19. After the meeting Keep record for each Sponsor your memory may fail you, prepare everything you need that will help you when you contact your sponsor the next time. Prepare a contingency plan In case of crises like if you couldn’t deliver something you promised to, what will you do to make up for that? Keep an appropriate business relationship building rapport
- 20. Any Questions
- 21. THANK YOU Nesma Darwish Darwish.nesma@gmail.com Twitter: @NesmaxDarwish Slidshare: NesmaDarwish LinkedIn : NesmaxDarwish
Editor's Notes
- Money, services
- Endless chain: making one thing lead to another, by asking: ‘Do you know anyone else who might be interested ...?’; by analyzing: ‘If this banker is interested, which others can I contact?’Personal observation: keep your eyes open, opportunities are all around; watch the trade press, find out who is moving into those new offices you drive past every day, walk downstairs in office blocks and see who else is on other floorsChance contacts: all sorts of people might be potential customers, eg: on a plane, find out who you are sitting next to (a good opening is to ask how much they paid for their ticket!)Cold canvass: knocking, uninvited, on doors hardly ever has a good rate of strike, but it may be a good way of discovering, from a receptionist, the buyer’s name - making a second contact later more likely to be usefulLists: there are a host of sources of names, everything from ‘Yellow Pages’ to association membership lists or interest groups, and directories of all sortsPast customers: go back to a dormant customer, who may only be not buying out of neglect (a good tactic when you are new to a company; ask who have others given up on?)Extracurricular activities: it is worth analyzing what committees you should sit on, what conferences you should attend, etc; share the list you produce with colleagues to make auctioning it manageable
- Email or fax or through the phone?What if I couldn’t reach the right person?Secretary , office boy, busy manager …?What to say? Postponing a meeting, changing the schedule , going to be late a bit ??
- Knowledgeable (of customers and their needs, of the product/service sold and of the industry and technical area involved)ConfidentSincerely interested in the customerConsistently reliableAble to create an appropriate business relationshipFlexible, able to tailor their approach to the individualVisibly well prepared and organized
- Email or fax or through the phone?What if I couldn’t reach the right person?Secretary , office boy, busy manager …?What to say? Postponing a meeting, changing the schedule , going to be late a bit ??
- Pay attention to the detailes
- Pay attention to the detailes