Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Sell It over The Airways
1. Sell It over The Airways
Advertising and other marketing techniques have changed
with the home computer and Wi-Fi. Traditional advertising
methods are still all around us but digital marketing is
increasingly more common.
It is currently estimated that over 100 billion pounds worth of
goods and services are sold online in the UK and each year
this figure is growing by around 10%. With these sorts of
figures it is inevitable that plenty of marketing is involved
from the one man business to the multi-nationals.
2. Digital Marketing is not easily defined..
Digital marketing is not easily defined as it involves many
factors from blatant online advertising to the interactions of
satisfied customers amongst friends and even strangers via
all the social networking systems.
Most hotels and restaurants have customer reviews on
popular websites even if they didn’t ask for it. Negative
comments can be so damaging that it often encourages the
business to improve or sink into oblivion.
This means that digital marketing is not only difficult to
assess but can be totally uncontrollable by the primary
business holder.
4. In a world where typing something random like men’s shirts
into the task bar can return a million hits the main object of
digital marketing is to get your men’s shirts business on the
front page and ideally at the very top.
To achieve such a goal used to be a lot easier when there was
little competition and a few hundred favourable blogs could
get you there.
Blogging is now just a small part of the overall digital
marketing strategy used by sales optimisation companies.
With so many people using smart phones and other small
wireless devices whilst on the go, perhaps more frequently
than sitting in front of a computer, then marketing should be
geared around these mobile items.
5.
6. A digital marketing agency London should be engaged to
help promote your business on a long term basis.
A couple of decades ago if you were setting up your own
small fledgling business you would probably start with a
simple web page with some contact details on it. The web
page may have been designed and built by the geek in the
pub for a few hundred pounds and that would have been
the end of it.
Nowadays your new webpage is not just an advert. It is a
wholly interactive business that is trying to sell a service or
goods as easily as possible with fast delivery being the name
of the game.
It is no longer good enough to just produce a webpage no
matter how good it looks. You need people to look at it and
hopefully then use it. In order for this to happen there are
ways to promote the site but you will need the help of
professionals that do this for a living and that does not
include that geek in the pub.
7. No matter how good the promotion the business will at some
point have to sell itself. This means that if the product is excellent
and the service even better then word of mouth and praise on
social network systems will escalate to give greater success.
For a digital marketing agency London
https://www.neotericuk.co.uk