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A DAY IN A MOBILE SHOPPERS LIFE
What influences mobile purchasing decisions?
Friends,
Email marketing,
Online Ads,
Facebook.
25% of consumers engage in online shopping only via mobile.
Mobile shopping occurs:
at home 47%;
outside 29%;
at work 10%.
Transactions made using a mobile device:
Europe 15.3%;
Asia 12.4%;
North America 11.2%
Mobile searches related to restaurants: 90%.
Mobile’s share of payment transactions in the travel space: 20%.
15% of digital content purchases is mobile:
8% smartphone;
7% tablets.
Global mobile payment transactions
April 2012
iPad 3.6%
iPhone 3.1%
Android phone 1.1%
Android tablet 0.3%
Total mobile 8.2%
April 2013
iPad 6.6%
iPhone 4.4%
Android phone 2.0%
Android tablet 0.7%
Total mobile 13.8%
Sources
venturebeat.com
Adyen Global Mobile Payments Index
xAd and Telmetrics report
Adobe.com
Digby.com
OnDevice research
SOCIAL MEDIA WEBSITES
www.neomobile.com
www.neomobile-blog.com
www.onebip.com
Neomobile S.p.A.
viale Pasteur 78 - 00144 Roma - Italy
info@neomobile.com
ADDRESS

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Mobile users habits infographic by Neomobile

  • 1. A DAY IN A MOBILE SHOPPERS LIFE What influences mobile purchasing decisions? Friends, Email marketing, Online Ads, Facebook. 25% of consumers engage in online shopping only via mobile. Mobile shopping occurs: at home 47%; outside 29%; at work 10%. Transactions made using a mobile device: Europe 15.3%; Asia 12.4%; North America 11.2% Mobile searches related to restaurants: 90%. Mobile’s share of payment transactions in the travel space: 20%. 15% of digital content purchases is mobile: 8% smartphone; 7% tablets. Global mobile payment transactions April 2012 iPad 3.6% iPhone 3.1% Android phone 1.1% Android tablet 0.3% Total mobile 8.2% April 2013 iPad 6.6% iPhone 4.4% Android phone 2.0% Android tablet 0.7% Total mobile 13.8% Sources venturebeat.com Adyen Global Mobile Payments Index xAd and Telmetrics report Adobe.com Digby.com OnDevice research
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  • 7. SOCIAL MEDIA WEBSITES www.neomobile.com www.neomobile-blog.com www.onebip.com Neomobile S.p.A. viale Pasteur 78 - 00144 Roma - Italy info@neomobile.com ADDRESS