In this presentation, Neomobile analyzes the main features of Instagram and Vine to understand better and explain the battle between this two apps for mobile video.

1. #MOBILEVIDEO
Instagram vs Vine
INSTAGRAM [by Facebook]
Launch: June 2013
Users: 130M
Size: 14MB
Feature on Instagram 4.0
Compatibility: Android Versions 4.1 or +
iPhone 3GS device or newer running iOs 5.0 or +
13 Filters
First 24H: 5M videos uploaded
Video duration: 15 sec.
Most popular hashtags
#lovephoto #mephoto #cutephoto #photooftheday #instangoodphoto
VINE [by Twitter]
Launch: January 2013
Users: 13M
Size: 11.3M
Mobile App
In April 2013 it was the most downloaded app at Apple App Store [US]
Video duration: 6 sec
Most popular hashtags
#loop #selfie #remake #cute #magic
>50% mobile video traffic for the first time in 2012
2/3 of the world’s mobile data traffic will be video by 2017
16 Fold between 2012 and 2017, accounting for over 66% of total mobile data traffic by the end 2017
Sources: vine.com/blog - cisco.com - news.cnet.com - hashtagig.com

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