Marketing work

1. Business-to-Business Marketing Home sweet home, Ltd. Students: Nelson Lourenço

3. Type of company: Limited

4. Partners: Andreia Da Silva, Joel Ponte and Tânia Sofia

5. Capital: 10.000 Euros

6. Local: Santarém, PortugalVision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

7. Profile Vision Creates homes with comfort, high Design and high quality, without to forget about destroying the environment. Mission To be the best company of housing construction and design, providing the best welfare. Vision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

8. Profile Steps for Preparing our Business: Profile company; Juridical Form; Presentation of Business; Market Analysis; Competitors Analysis; Suppliers; Marketing-Mix Vision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

9. Profile Position of Business-to-Business Market and Business-to-Customers Market: Vision/Mission Steps Materials of Construction Position B 2 B Marketing-Mix Home Sweet Home Customers Suppliers Resale Markets Estates Agencies Companies B 2 C Barriers B 2 C Research Final Customer

11. High Quality

12. Environment Care

13. Product Recognition.

14. Price:

15. Relation between Price and Quality will be fair.

16. Place:

17. Our work office and Estates Agencies.

18. Promotion:

19. Outdoors;

20. Ads;

21. Internet.Vision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

22. Profile Relations with customers Vision/Mission Customers Steps Position Project Management Marketing-Mix Customers Suppliers Markets Companies Structure Design Architectic Barriers Research

23. Profile Relations with Suppliers Vision/Mission Constructor Supervisor Steps Position Marketing-Mix Main Constructor Customers Suppliers Markets Companies Contracts Barriers Research

24. Profile Markets Vision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

28. Talhabel Construções, S.A.: It’s also good construction company.Vision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

31. Big/Medium house;

32. About the colors:

33. Outside: white;

34. Inside: cold colors;

35. Child memories:

36. Do not influence their decisions in a choose of their home;

37. Type of architecture:

38. in the city modern architecture;

39. in the village rustic architecture.

40. About the localization:

41. The majority prefer situated next to the beach

42. The importance of feel comfort in their homesVision/Mission Steps Position Marketing-Mix Customers Suppliers Markets Companies Barriers Research

43. Profile Vision/Mission Steps Position Marketing-Mix Customers Suppliers Thank you for to pay attention Markets Companies Barriers Research