Value Proposition canvas- Customer needs and pains
White house-black-market
1. TM
We turn action codes into mobile engagement on any mobile phone.
InStyle and White House Black Market :
Integrated In Store, In Book, Social Media Campaign
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
2. RM1
TM
InStyle with White House | Black Market
• InStyle Magazine
▫ Top 100 magazine
▫ More 1.7 million subscribers
• White House Black Market:
▫ Division of Chico’s FAS Inc.,
▫ More than 350 stores nationwide
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
3. Slide 2
RM1 I made the call-outs bullet style
Made the mag a little smaller, not much, so that it did not overwhelm the message
Roger, 4/15/2011
4. RM10
TM
Coordinated In-Book, In-Store and Mobile
In-Book spread attracts readers Mobile experience helps
consumer when help is
wanted
In Store leverages magazine
content
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
5. Slide 3
RM10 Nice --- Looks stylish and effective.
Can you incorporate the look in other slides? (I like it when things look like they belong together.)
Roger, 4/15/2011
6. RM3
TM
How The Mobile Experience Engages:
Enhances each item
by providing styling
tips
Captures readers
and shoppers
with interactive
material
Cross promotes all
pieces in the collection
by styling them together
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
7. Slide 4
RM3 Can you combine slides 3 and 4?
Too many words in lower right.
Roger, 4/15/2011
8. TM
InStyle Ambassador delivers tips through video
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
9. TM
Share the Work Kit
Share on
social media
or opt in for
email offers
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
10. TM
Photo gallery presents each piece
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
11. RM7
TM
Link to home page to explore and buy online
Web page reinforces the
cohesion of the kit
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
12. Slide 8
RM7 I think that you can combine 12-13.
Roger, 4/15/2011
13. RM8
TM
All elements compliment each other
In book and in Customers in
store tags
Mobile engagement
store and online
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
14. Slide 9
RM8 Careful about introducting a new arrow type.
Not sure about the arrows from mobile engagement to the store/site. Can't see the direct link.
Roger, 4/15/2011
15. RM9
TM
Nellymoser capabilities utilized by White House
Black Market/InStyle:
• Branded landing page
• High quality mobile optimized video
• High quality image flipbook
• Link to web commerce
• Social network sharing
• Opt-in email data capture
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
16. Slide 10
RM9 Not sure what first bullet means.
Not sure what "custom options" means here. This could be standard.
Roger, 4/15/2011
17. TM
Try Nellymoser on your phone:
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
18. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
