In designing their Summer Movie Preview issue this year, Entertainment Weekly brought the content to life using Nellymoser video and mobile web design. The campaign brought together material from sponsors and editorial for a comprehensive interactive experience that allowed readers to experience the preview issue first hand.

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We turn action codes into mobile engagement on any mobile phone.
Entertainment Weekly:
2011 Summer Movie Preview Issue
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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2011 Summer Movie Preview Issue
• Action Codes span the entire issue
▫ Advertising and editorial
▫ Use more codes to increase participation
• 19 Codes used in Editorial
▫ Movie previews enhance Summer Preview
editorial feature
• 11 Codes used in Advertisements
▫ Microsoft Tag for each ad
▫ Leads to advertiser content and videos
framed in EW experience
• Video with Post-Rolls, Playlists
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

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Action Codes are Promoted Throughout the Issue
• Central page provides instructions for
scanning
• Code provides a link to the main mobile
page
• Features advertisers
• Scan to subscribe to magazine
• Code and instructions featured in
the Letter from the Editor
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

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Action Codes bring the Summer Movie Issue to life
See clips and trailers from this
summer’s new releases
Codes in advertising and
editorial lead to increased
overall engagement
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

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Action Codes Lead to Interactive Sponsor Pages
Link to Entertainment
Weekly homepage
Watch Video
Share, Twitter, and
Email sharing
Link to Movie
Trailers
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

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Summer Movie Feature Enhanced by Content
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6

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Action Codes Lead to Interactive Movie Pages
Link to Entertainment
Weekly homepage
Watch
exclusive video
Facebook, Twitter, a
nd email sharing
Provides release
date and movie
information
Link back to the
main page
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7

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Redirects After Video to Illustrated Menu Page
Access all preview pages from menu
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8

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Menu Page Also Connects to Sponsor Video Pages
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9

10. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information, contact us:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515