Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
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PETA
1. People for the Ethical Treatment of Animals By Nellie Onwonga
2. History of PETA 1980 Founded by Ingrid Newkirk and Alex Pachecho Norfolk, Virginia Established and defended the rights of animals Ingrid Newkirk, PETA President
3. History of PETA PETAâs first case: Silver Spring monkeys case: resulted in the first arrest and criminal conviction of an animal experimenter in the U.S. on charges of cruelty to animals the first confiscation of abused lab animals the first Supreme Court victory for animals in laboratories.
4. Mission of PETA PETA believes that all animals deserve the most basic rights regardless of whether they are cute or useful to humans. PETAÂ works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
5. Main areas of focus PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms in laboratories in the clothing trade in the entertainment industry PETA also works on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.
6. PETA Membership Over 2 million members and supporters all over the world About 200 employees Raises over $30 million a year from members and supporters
7. Membership services/benefits Members receive a free year's subscription to the magazine, Animal Times, which provides the latest news, vegetarian recipes, and tips on how to stop animal suffering in the community Members receive quarterly newsletters Members receive invitations to special PETA events
8. Policy Stance: Spaying and Neutering Reason: to save cats and dogs from all the suffering and death that their overpopulation causes surgeries that can prevent thousands of animals from being born, only to suffer and struggle to survive on the streets, be abused, or be euthanized in animal shelters for lack of a home PETA encourages volunteers to help citizens make spay and neuter services a reality for their animals and their communities.
9. Policy Stance: Animals used for Fur PETAâs âIâd rather go naked than wear furâ campaign and the âInk, not Minkâ campaign These campaigns involve advertisements featuring celebrities disapproving the use of animal fur/skin