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5 Keys For Social Media Success  in the Wedding Industry by Neil Sisson  Web Sales Marketing
Who am I? ,[object Object]
 General Dogsbody, Social Media Addict, Search Engine Enthusiast, The Boss (only in work)
 In my “downtime”, I lift things, drive things...and people, take photo’s, cut ivy from trees...help decorate venue’s....and whatever else is required for Linda.
 Love V Cost Reduction,[object Object]
 Started early 2010 - currently employ 3 staff.
Internet Marketing Strategy – Social Media Marketing -Search Engine Optimisation – PPC Advertising & Search Engine Friendly Web DesignWhy listen to me? ,[object Object]
 I was 25 introduced to Internet Marketing
 13 years learning & studying my passion,[object Object]
Don’t understand something? Please Jot down and come speak to me later
 Don’t Worry – Be Happy!! (Virtual Goodie Bag of IM & SM Treats! @ end of presentation)
[object Object]
Who uses Twitter?
LinkedIn?
YouTube?
Who here has a blog they update frequently?
Very important foundational concept everybody needs to understand:
Unlike with shiny tiles and mucky boots: ,[object Object]
[object Object],Your company’s Online Footprint is the sum of everywhere online that you and your brand/company is being written, read or talked about, whether by you or by others. ,[object Object],[object Object]
It is an opportunity to get real market feedback about your product/services.
 No longer can you control what is being said about your brand and company.
 You CAN listen, engage and improve,[object Object]
Difficult but very rewarding if you engage in a positive way.,[object Object]
But its important to remember that by  “Engage”, I do NOT mean:

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5 keys to social media success for a wedding business

  • 1. 5 Keys For Social Media Success in the Wedding Industry by Neil Sisson Web Sales Marketing
  • 2.
  • 3. General Dogsbody, Social Media Addict, Search Engine Enthusiast, The Boss (only in work)
  • 4. In my “downtime”, I lift things, drive things...and people, take photo’s, cut ivy from trees...help decorate venue’s....and whatever else is required for Linda.
  • 5.
  • 6. Started early 2010 - currently employ 3 staff.
  • 7.
  • 8. I was 25 introduced to Internet Marketing
  • 9.
  • 10. Don’t understand something? Please Jot down and come speak to me later
  • 11. Don’t Worry – Be Happy!! (Virtual Goodie Bag of IM & SM Treats! @ end of presentation)
  • 12.
  • 16. Who here has a blog they update frequently?
  • 17. Very important foundational concept everybody needs to understand:
  • 18.
  • 19.
  • 20. It is an opportunity to get real market feedback about your product/services.
  • 21. No longer can you control what is being said about your brand and company.
  • 22.
  • 23.
  • 24. But its important to remember that by “Engage”, I do NOT mean:
  • 25. What I really mean is:
  • 26.
  • 27. You need to be doing the Right Activities, on the Right Platforms. Be deliberate rather than haphazard.
  • 28. Facebook is the best platform for Wedding Industry businesses (generally!). Twitter is close in 2nd place.
  • 29.
  • 30. Connect your accounts - post once and distribute content to all. Allow your followers to get the whole picture on the platform of their choice.
  • 31. If you have a blog do your blog posts automatically get posted to Facebook and Twitter?
  • 32.
  • 33.
  • 34. How well do you know what problems your customers have? What worries them?
  • 35. Unparalleled opportunity for successfully growing your company
  • 36. Ignore the fruitcake – look at the trends & patterns
  • 37.
  • 38.
  • 39.
  • 40. Be personable. Allow people to get to know your personality and who you are. This will naturally help you develop rapport with prospects you haven’t even met yet.
  • 41.
  • 42.
  • 43. Write down this link and check it out when you get home tonight or tomorrowWebSalesMarketing.com/oneofakind
  • 44.
  • 45. The W.S.M. Internet & Social Media Marketing Toolbox This contains all the tools we at WSM use daily to optimise social media, find & listen to conversations involving your brand, and increase the size of your online footprint
  • 46. Details of a blog we will be launching where you can post articles to which will help hugely with your Google ranking
  • 47.
  • 48. Tips & Tricks newsletter I expect that this will be sent out once in a blue moon, however when I come across anything particularly useful for the Wedding Industry business I will shoot an email out to this list.
  • 49.