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Using Social Media to Improve
   Classroom and School
      Communications
               Jason Neiffer
 Doctoral Student, Curriculum & Instruction
         the University of Montana




                                @techsavvyteach
Paperless Handouts:
http://www.workshophandouts.com/blackfootsocialmedia
con·ver·gence

the occurrence of two or more
    things coming together
Joe Logan
Image: Allen Avenue School
Image: UCSF School of Pharmacy
13th Street Studio
Jason Neiffer
So, what?
Ignoring social media means
shutting down a potentially massive
channel of communication to
parents, community members and
tax payers!
...or else?
Simple Rules
  for Success
Social media presence should be
planned; messaging is important
Accurate, up-to-date information beats
our function; function beats out form
Unofficial presences are as important as
official channels
Student voice is as important as adult
voice
Low-Hanging Fruit
School Websites
http://jasonlinks.net/6
Classroom
 Websites
http://jasonlinks.net/7
Blogging Platforms:
                                       Serverside Content
EduBlogs, KidBlogs, Blogger,
                                   Management Systems (CMS):
  Blog.com, TypePad, Jux,
                                    Wordpress, Joomla, Drupal,
 Tumblr, Posterous, Weebly,
                                           PHP Nuke
         LiveJournal




                    Simple:                        Other Platforms:
           Coded website, School Wires         Wikispaces, Google Sites




                        Options
Social Media
  Options
Facebook
http://jasonlinks.net/8
Twitter
http://jasonlinks.net/9
Media Channels:
YouTube & Flickr
http://jasonlinks.net/a
School Happening:                          School Photos:
Guest Speakers, Assemblies,              Albums from School Events,
School Events, School Plays,              Classroom Projects, Field
Graduation, Concerts, Sports                       Grips
          Events




                                                    Encourage Engagement:
                      Video:
                                                    Fundraising, School Event
            Clips from Events, Sports,
                                                    Announcement, Pro-Levy
                     Projects
                                                           Messages




                      Content?
Strategery

Make social media an assignment
for staff (or students); don’t
assume it will just get done
Accept social media as public
relations stategy
Using Social Media to Improve Classroom and School Communications
Using Social Media to Improve Classroom and School Communications
Using Social Media to Improve Classroom and School Communications
Using Social Media to Improve Classroom and School Communications
Using Social Media to Improve Classroom and School Communications

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