This document discusses using social media to improve classroom and school communications. It begins by introducing the author, Jason Neiffer, a doctoral student studying curriculum and instruction. It then provides examples of different social media platforms that schools can use, such as blogs, Facebook, Twitter, YouTube, and Flickr. The document emphasizes that ignoring social media means losing a major communication channel with parents, community members, and taxpayers. It concludes by offering tips for a social media strategy, such as making it an assignment and accepting it as a public relations strategy.