6. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
WHY I’M HERE
Many of you have the
same problems as me…
7. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #1
Marketing is a services industry. We
sell our time.
8. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #2
Commoditising time is difficult.
9. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #3
Forecasting time is often even harder.
Time doesn’t work like a financial budget.
10. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Hard Truth #4
Small business owners famously have a
lack of it.
20. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SOME OF MY FAVOURITE IFTTT RECIPES
21. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP:
- Use Tweriod (free) or SocialBro
(Paid)
- Understand when your followers are
online
22. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SET YOUR SCHEDULE IN BUFFER
23. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SIT BACK AND LET THE ROBOTS DO THE
WORK…
24. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#2“I SPEND MY DAY FLICKING BETWEEN
MY PHONE AND MY COMPUTER”
28. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SEND SMS FROM YOUR COMPUTER
29. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
#3“TOO MANY F**KING EMAILS!”
30. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
Solutions
1. Reduce clutter in your inbox
2. Filter!
3. ‘Roll up’ email subscriptions
4. Only check it at certain time intervals
31. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MIGRATE ALL ACCOUNTS TO GMAIL
32. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
‘SEND MAIL AS’
- MULTIPLE ALIASES
- ONE ACCOUNT
33. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
DEAL WITH YOUR INBOX
- ACT
- DEFER
- DELETE
34. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FILTER OUT ANYTHING NON-URGENT
35. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP:
- Use this filter!
- Filter all non-urgent emails to
different folder
"opt-out" OR unsubscribe OR "viewing the
newsletter" OR "privacy policy" OR enews OR "edit
your preferences" OR "email notifications" OR
"update profile" OR smartunsubscribe OR
secureunsubscribe OR yahoogroups OR "manage your
account" OR "group-digests" OR "mailing list" OR
"ensure delivery" OR "Manage your subscription" OR
"click here to view" OR "view as web" OR "mailing
list"
36. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP:
- Add everything you still want to see
in your inbox in the ‘doesn’t have’ field
37. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
FOLLOWUP.CC
- SCHEDULE A TIME TO REAPPEAR IN
YOUR INBOX
45. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
MAILSTROM
- SORT OUT THE CRAP
46. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
PRO TIP
- USE MAILSTROM’S ‘CHILL’ FEATURE
- HIDE MESSAGES UNTIL SET DATE
47. BRIGHTONSEO 2014
TIME = MONEY: MARKETING LIFEHACKS BY NED POULTER
SUMMARY:
- Minimise time spent on repetitive activities
- Disband the optional and focus on the essential
- Create systems of automation that you can ‘set
and forget’