Tips on creating a successful contest in SM

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Technologie Kunst & Fotos

HOW TO CREATE A SUCCESSFUL
CONTEST IN SM

TIP # 1: DEFINE YOUR GOALS

o Awareness of product or
service
o Collect list of customers
interested in product
segment
o Social networking channels
o Maintain customer base

TIP # 2: CREATIVENESS

MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS
Maintaining Fan Base

Video Contest

American Eagle Outfitters Photo Contest

TIP# 3: PROMOTE VIA SOCIAL CHANNELS

 Use links such as “share
this”, or “like this” via
Facebook and Twitter.
 Contests should be social
by nature
 Allow people to vote to
choose winners (increases
interactions amongst
audience)

TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE

 Catchy Titles will gain
more attention- keep
it short, ex. “Electrical
Zoo” contest by
Michelle Phan
 Sony
“#CatchTheTablet”
campaign contest
(high engagement
level)

TIP #5: FINISH THE CONTEST

 Don’t drag contest for
too long- successful
contests run about 4
weeks
 Choose Winner-
Publicize their win
 Promote the winner
via Facebook/Twitter
etc.

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TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

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Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

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Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Tips on creating a successful contest in SM

1. HOW TO CREATE A SUCCESSFUL CONTEST IN SM

2. TIP # 1: DEFINE YOUR GOALS

3. o Awareness of product or service o Collect list of customers interested in product segment o Social networking channels o Maintain customer base

4. TIP # 2: CREATIVENESS

5. MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS Maintaining Fan Base Video Contest

6. American Eagle Outfitters Photo Contest

7. TIP# 3: PROMOTE VIA SOCIAL CHANNELS

8.  Use links such as “share this”, or “like this” via Facebook and Twitter.  Contests should be social by nature  Allow people to vote to choose winners (increases interactions amongst audience)

9. TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE

10.  Catchy Titles will gain more attention- keep it short, ex. “Electrical Zoo” contest by Michelle Phan  Sony “#CatchTheTablet” campaign contest (high engagement level)

11. PRIZES Levi’s Brand Ambassador for 6 months 2012 Mustang

12. TIP #5: FINISH THE CONTEST

13.  Don’t drag contest for too long- successful contests run about 4 weeks  Choose Winner- Publicize their win  Promote the winner via Facebook/Twitter etc.