It is often hard to measure how effective a campaign is and how engaged fans are in the conversation. A simple, albeit manual way to measure how involved fans are is by using the Social Media Engagement Scoring system that ranks a Facebook page based on posts per day to quantity of fans.

1. Social Media Engagement Scoring
Facebook Engagement
Number of Total Facebook
Fans/ Admin 1 Fan 2
Total Days In Interactions/ Engagement
Followers Interactions Interactions Interactions Period Day Score ©
Facebook
Account 1 1,500 136 19 155 30 5 344
Facebook
2,000,000 10,000 5,000 15,000 7 2,143 107
Account 2
Twitter Engagement
Number of Twitter
Fans/ Engagement
3
Followers @ Mentions Score ©
Twitter
Account 1 400 33 51 65
Twitter
Account 2 1,500 3 200 2
1
Admin interactions - posts by administrators of that facebook page and comments and likes to that post
2
Fan interactions - posts by fans of that facebook page and comments and likes to that post
3
Mentions - Count this total using http://search.twitter.com