See the top 4 methods used by Fortune 1000 firms to engage Spanish speaking Hispanics on Facebook

1. Facebook Spanish Engagement Options
1 Tab 2 Filter
Build a New Tab that all FB Fans will see and Use Filters to display Spanish content to FB Fans
can choose to visit with Spanish Language Settings
Pros Cons Pros Cons
Equal engagement - Loss of virality - Cant see No lost fans, grow from Spanish speakers with
Spanish speakers get if a friend who also is a same community english settings would not
their own dedicated tab fan comments know about it
but also can see English Other languages don’t
Typically not as functional know they're left out Friends of fans cant see
No lost fans, grow from as a wall - ability to post their comments unless
same community pictures, links, videos, etc. Spanish fans can also language setting are the
engage with English same
Harder to find via FB content
search Fan post in spanish will
show up to everyone not
What about French, Italian just spanish speakers
etc. - Other languages
may feel slighted
More costly to build and
maintain custom tabs
3 New Page 4 Post to Everyone
Begin a new FB page, where all content is Post Spanish content on the wall with all other
in Spanish English content
Pros Cons Pros Cons
There is a total dedicated Grow new community Higher awareness that VS Doesn’t look good
resource for spanish (start from 0 fans) speaks good Spanish and (cluttered)
speakers understands Hispanic
Cannibilization of fans culture What about French, Italian
Easy for people to find in from existing page etc. - Other languages
facebook search Everyone is engaged may feel slighted
Many spanish speakers equally
More opportunities for more comfortable with More or less one ad
culturally targeted access to both languages- English speaking fans can strategy for different
advertising don’t want to be alienated easly communicate with groups, lost opportunity
from english discussions spanish speaking friends for targeted marketing
No lost fans, grow from
same community