1. Reputation Management

2. Executive Summary
Your customers Google you before they buy!
Negative press on Google will lose you customers
You need to protect your brand
Drown out negative content
Customers find info you want them to see

3. The Challenge
You rely on your reputation for business
Customers have high lifetime value
Every lost customer is worth thousands in sales!

4. The Opportunity
Protect yourself from shady competitors
Earn your customers trust
Build your credibility online
Reach more customers
Increase sales

5. Your Reputation Matters 58% of CEOs sa
e
their onlin ts
y
78% of people
tion impa
c
r esearch online reputa
their bo ttom line
befo re buying
90% 80% say their
y purchase
Of peop le say the impacted
by
s
trust a revie
w
negati ve review
e
they read onlin
eMarketer, February 2010
Conn Communications, Online Influence Trend Tracker, September
2011

6. Why National Reputation
National Positions?

7. Our Methodology
Website Creation
Onsite Optimization
Blogging
Press Releases
Video SEO
Social Media
Linking Strategy
Consulting & Reporting

8. Keyword Research
Target search terms that are losing you business
Drown out negative results on Google & Bing

9. Website Creation
Create & implement 5
Wordpress sites
We setup new sites to
serve as platforms for
generating positive
content to drown out
all negative press

10. Onsite Optimization
Title tags and
descriptions generated
Suggested changes to
H1 and H2 headers
Meta content
implementation
HTML sitemap
generation &
submission
XML sitemap generation
& submission

11. Blogging
Create popular, relevant
content that’s always
fresh and will show up
high in the rankings
We will write blog posts
each month
Replace negative results
with positive content

12. Press Releases
1 Press Release written/month
Keywords and quality info
Syndication up to 2,000 sites & RSS feeds
Typically produces thousands of quality links

13. Video SEO
1 time video production
Video submission and optimization to 5 sites
YouTube Optimization
SEO, Linking, Views

14. Social Media
Facebook
Twitter
Google+
LinkedIn
Daily social engagement and customer promotion
Monthly reporting

15. Linking Strategy
Inbound links are a key factor in increasing
rankings for targeted search results
We drive monthly inbound links to all the positive
content we create
Boost exposure of positive content
Drive negative content off the 1 page of Google
st

16. Consulting & Reporting
Dedicated Project Manager
Reputation monitoring
Monthly strategy sessions
Ongoing optimization

17. “It takes 20 years to build a
good reputation and 5
minutes to ruin it. If you
think of that, you’ll do
things differently.”
– Warren Buffett