2. Send an image you
own for us to use here
to keep costs down
Mighty and on the move
At over six feet tall, bison are the largest terrestrial
animal in North America. A male can weigh upward
of two tons (that’s close to 4,000 pounds!) Despite
their size, they are constantly on the move, even
walking while they eat.
Every ANIMAL deserves
an ADVOCATE
Wins for Wildlife pages 4-9
Financial Overview page 10
Affiliates and Regional Offices page 12
How to Help page 13
Volunteer Leadership, Executive Staff and
Corporate Partners page 14
3. National Wildlife Federation’s mission is about securing a future for wildlife — a future made
possible because of your efforts. As one of the largest and most influential environmental
organizations dedicated to protecting America’s wildlife and wild spaces, our strength comes from
your commitment.
Thanks to you, 2013 was an extraordinary year at the Federation. Below are just a few ways you
are helping to reclaim our nation’s cherished wild spaces and secure a future for the animals that
call them home:
• Your support is helping NWF conserve and reintroduce wildlife onto large landscapes across the nation, from
public lands across the West that are critical to elk and mule deer, to tribal lands like the Fort Belknap Indian
Reservation — where bison, until now, had been absent for more than a century.
• From the wetlands of the Mississippi River Delta to the sea ice of the Arctic, you are driving our fight to defend,
protect and restore all of America’s vulnerable and degraded habitat.
• Thanks to you, many species now have a greater chance of surviving the impacts of our changing climate as NWF
works with wildlife biologists and other experts to help communities become more climate smart. We’re showing
them how to use nature to protect themselves from intensified storms, floods, droughts and more.
While we continue to feel the effects of an economy that is slowly recovering, we hope that you, like us, remain optimistic.
Even in an era of partisan politics, intense lobbying by special interests and continued cuts in federal conservation funding,
we are also seeing true leadership emerge. There are still key decision-makers in the Administration and Congress that
have proven they are willing to not just listen to our concerns, but act. And we at NWF will be heard.
Our enduring hope is in you, National Wildlife Federation members and supporters, and all who care about wildlife.
Thank you for your generosity and commitment to keeping our world wild.
Sincerely,
From the Board Chair
2013 NWF Annual Report 3
Sincerely,
Deborah Spalding
Chair, Board of
Directors
4. 4 2013 NWF Annual Report
Reaching new heights
At approximately five feet tall on average, whooping
cranes are the tallest birds in North America.
Habitat loss and unregulated hunting once
diminished the whooping crane’s numbers to just 15
birds in 1941. Conservation efforts helped bring them
back from the brink, although today they are still
listed as endangered and continue to depend on our
help — there are presently only about 300 whooping
cranes alive in the wild.
Every VOICE makes a DIFFERENCE
5. 2013 NWF Annual Report 5
Keeping our
waters healthy
Water is a life-sustaining resource
for all living creatures. Animal or
plant — each depend on having
clean and healthy waterways. Yet
all too often, crucial aquatic habitat
is jeopardized by pollution, climate
change and the undermining of vital
conservation measures like the
Clean Water Act.
With the help of friends and supporters like you, NWF is spearheading
efforts around the country to protect and restore the vital habitat that all
wildlife need to survive. This past year, as a result of NWF’s leadership in
the Texas Living Waters Partnership, species such as the whooping crane
and mottled duck are better protected due to improved water conservation
programs. And in the aftermath of Hurricane Sandy, your support helped
us restore habitat for species such as red knots, piping plovers and crabs
on Atlantic coastlines by working with communities to prepare for sea
level rise, intensified storms and other impacts of climate change.
6. A tiny traveler
Monarchs are the only insects that migrate more
than 2,500 miles annually. (Although not all do so!)
Climate change, illegal deforestation and crop
expansion in critical breeding and feeding habitat
have all contributed to monarch numbers decreasing
at an alarming rate in recent years.
6 2013 NWF Annual Report
Every ACTION has an IMPACT
7. Planting the seeds
for success
The more time you spend in nature,
the more attached you become to it.
That’s why it’s important that people
of all ages get their daily dose of it.
Through programs like Eco-Schools
USA and Schoolyard Habitats,
NWF helps kids develop their own
personal connections to the natural
world. And through our Garden for
Wildlife™ program, we’re engaging
adults while providing sanctuaries
for some amazing wildlife in need,
like the monarch butterfly.
2013 NWF Annual Report 7
NWF donors and supporters like you helped add more than 600
Eco-Schools and 350 Schoolyard Habitats in 2013, bringing our total
reach to 7,000 schools and 2.5 million kids spending regular time
outdoors. These programs teach kids how to garden, conserve energy
and truly appreciate nature. The Federation also designated 15 major
communities as Community Wildlife Habitats, as well as close to 10,000
individual gardens as Certified Wildlife Habitats. In these ways, schools,
homeowners, businesses and parks are providing vital habitat for birds,
butterflies and other backyard creatures, simply by gardening.
8. A giant on the tundra
A male polar bear can grow to be seven to eight feet
in height and weigh as much as 1,700 pounds. (That’s
roughly as much as a Smart Car!)
Unlike other bears, polar bears are almost
exclusively carnivorous — eating seals, walruses,
whale carcasses and, at times, bird eggs.
8 2013 NWF Annual Report
Every CHALLENGE needs a CHAMPION
9. Charting a course
for the future
Despite being one of nature’s
hardiest survivors, polar bears are
in serious danger of going extinct
due to climate change. As the sea
ice they live and depend on melts
sooner in the spring and freezes
over later in the fall, polar bears
have less time to hunt for seals,
their preferred food. Polar bears are
currently listed as threatened under
the Endangered Species Act.
2013 NWF Annual Report 9
To slow the pace of climate change we must curb carbon pollution and
halt the expansion of dirty energy. This past year, you played a key role
in creating national support for federal policies to cut carbon pollution
from power plants — generating more than 400,000 letters of support
to Congress and the Administration by members and activists. Together
we also further delayed several dirty energy projects — including the
Keystone XL tar sands oil pipeline — and prevented three proposed coal
export facilities from being built in the Pacific Northwest.
10. Financial Overview
Aptly named, loggerheads have large
heads and strong jaws that allow
them to feed on hard-shelled prey
such as mollusks, crabs and corals.
The organization’s consolidated
statement of activities includes
the results of the operations
of National Wildlife Federation
(NWF) and National Wildlife
Federation Endowment, Inc.
10 2013 NWF Annual Report
Funding
In fiscal year 2013, National Wildlife Federation revenue totaled $85 million, with 69 percent of this revenue coming
from supporters through memberships, publications and catalog.
Thirty-five million dollars in donations and bequests came from generous individual donors, including our
members, Guardians of the Wild, Leaders Club, the J.N. “Ding” Darling Circle and members of our bequest legacy
program, the Legacy Society.
Foundations and corporations provided 291 grants for National Wildlife Federation’s conservation and education
programs, totaling $18 million. Major foundation grants were awarded by the David and Lucile Packard
Foundation, Erb Family Foundation, Ford Foundation, Gordon and Betty Moore Foundation, Houston
Endowment, Inc., Kendeda Fund, Meadows Foundation, Norwegian Agency for Development Cooperation,
Richard King Mellon Foundation, Walton Family Foundation, Wildlife Conservation Society, William and Flora
Hewlett Foundation and other anonymous donors.
Revenues generated by NWF’s publications and films totaled $14 million. Nature education materials’ revenue
totaled $9 million. Gain on investment income totaled $6 million, and royalties and other income yielded $3 million.
Supporting Services
General, administrative and fundraising expenses, which support NWF’s conservation mission, totaled only
22 percent of total expenses for 2013.
11. Photo of your choice from your
collection and a caption.
2013 EXPENSES
Support
services
Conservation
education
programs
Foundations and
corporations
2013 REVENUE
Individuals
Publications
Other
Nature
education
materials
CONSOLIDATED STATEMENTS OF ACTIVITIES
For the Year Ended August 31, 2013 ($ in thousands)
REVENUE
Contributions from individuals $35,343
Contributions from foundations & corporations $17,804
Publications $13,851
Nature education materials $9,463
Other $8,970
Total Revenue $85,431
EXPENSE
CONSERVATION EDUCATION PROGRAMS
Conservation advocacy programs $26,640
Education outreach and publications $18,493
Other nature education programs $11,335
Membership education programs $9,857
Total program expense $66,325
SUPPORT SERVICES
Fund raising $9,804
General and administrative $8,675
Total support service expense $18,479
Total expense $84,804
CHANGE IN NET ASSETS BEFORE GAINS $627
Other gains $2,736
CHANGE IN NET ASSETS $3,363
NET ASSETS, BEGINNING OF THE YEAR $42,574
NET ASSETS, END OF YEAR $45,937
78%
22%
41%
21%
16%
11%
11%
2013 NWF Annual Report 11
12. Affiliates and Regional Offices
12 2013 NWF Annual Report
Alabama
Wildlife
Federation
Arizona
Wildlife
Federation
Arkansas
Wildlife
Federation
Colorado
Wildlife
Federation
Connecticut Forest
& Park Association
New Jersey Audubon
PennFuture
Delaware Nature Society
National Aquarium
Florida
Wildlife
Federation
Georgia
Wildlife
Federation
Idaho
Wildlife
Federation
Prairie
Rivers
Network
Indiana
Wildlife
Federation
West Virginia
Rivers Coalition
Iowa Wildlife
Federation
Kansas
Wildlife
Federation
Louisiana
Wildlife
Federation
Natural Resources
Council of Maine
Environmental League
of Massachusetts
Michigan United
Conservation Clubs
Minnesota
Conservation
Federation
Mississippi
Wildlife
Federation
Conservation
Federation
of Missouri
Montana
Wildlife
Federation
Nebraska
Wildlife
Federation
Nevada
Wildlife
Federation
New Mexico
Wildlife
Federation
Environmental
Advocates
of New York
North Carolina
Wildlife Federation
North Dakota
Wildlife
Federation
Environment Council
of Rhode Island
South Carolina
Wildlife Federation
South Dakota
Wildlife Federation
Tennessee
Wildlife
Federation
Vermont Natural
Resources Council
Northeast
Regional Center New Hampshire Audubon
Wisconsin
Wildlife
Federation
Wyoming
Wildlife
Federation
Association
of Northwest
Steelheaders
Planning and
Conservation
League
Virginia Conservation Network
National Advocacy Center
Earth Conservation Corps
Mid-Atlantic Regional Center
NWF Affiliate
NWF Regional Center
South Central
Regional Center
—Atlanta Office
Great Lakes Regional Center
South Central
Regional Center
Texas
Conservation
Alliance
Northern Rockies and Pacific
Regional Center—Missoula Office
Rocky Mountain
Regional Center
Northern Rockies and Pacific
Regional Center—Seattle Office
NWF Headquarters
Virgin Islands
Conservation
Society
Sociedad
Ornitol ógica
Puertorriqueña, Inc.
Conservation
Council
for Hawa i i
Renewable
Resources
Coalition and
Foundation
ALASKA HAWAII PUERTO RICO VIRGIN ISLANDS
Affiliates and Regional Offices
California
Regional
Center
A raccoon can remember the
solution to a tricky task for up to
three years.
NWF’s affiliates are autonomous nonprofit organizations that take the
lead in state and local conservation efforts and collaborate with NWF
on a wide variety of regional and national issues. This diverse network
of partners elects key members of NWF’s leadership and sets NWF’s
conservation policy priorities through an annual resolution process. From
our Regional Centers, NWF launches and deploys on-the-ground projects
that inspire, educate and mobilize Americans in communities from coast
to coast. Both greatly enhance our ability to protect wildlife and the wild
places they call home.
13. How To Help
OUTRIGHT GIFTS
• Become a monthly supporter
• Become a Guardian of the Wild with a donation of
$100 or more
• Join the J.N. “Ding” Darling Circle with a gift of
$1,000 or more
• Make a one-time cash gift
• Make a charitable gift of stocks or bonds
• Honor a loved one with a tribute gift
PLANNED GIFTS
• Remember NWF in your will or trust
• Support NWF by naming us a beneficiary of your
Life Insurance Policy
LIFE INCOME GIFTS
• Set up a Charitable Gift Annuity to support NWF
while still receiving yearly income for your (or your
spouse’s) lifetime
• Name NWF as a beneficiary of your Charitable
Remainder Trust
MATCHING GIFTS
• The impact of your gift could double (or even
triple!) if your employer is one of the thousands
that match employee donations to charitable
organizations like NWF. To learn more, visit
www.nwf.org/matching
There are so many ways to give and help further
the movement to protect wildlife for our children’s
future. To learn more or to make a donation,
please contact us at 1-800-822-9919 or visit
www.nwf.org/howtohelp
2013 NWF Annual Report 13
14. Volunteer Leadership, Executive Staff
and Corporate Partners
BOARD OF
DIRECTORS
As of September 1, 2013
Deborah Spalding
Chair
Guilford, CT
Stephen Allinger
Immediate Past Chair
Albany, NY
Paul Beaudette
Eastern Vice Chair
East Greenwich, RI
David Carruth
Central Vice Chair
Clarendon, AR
Kathleen Hadley
Western Vice Chair
Butte, MT
Brian Bashore
Region 9 Director
Lincoln, NE
Tahlia Bear
At-Large Director
Longmont, CO
Virginia Brock
Region 4 Director
Crawfordville, FL
Clark Bullard
Region 6 Director
Urbana, IL
Alison Byers
At-Large Director
Philadelphia, PA
Shelley Cohen
At-Large Director
Washington, DC
Ron Clausen
At-Large Director
Point Richmond, CA
Sharon Darnov
At-Large Director
Los Angeles, CA
Dianne Dillon-Ridgley
At-Large Director
Iowa City, IA
John Grant
At-Large Director
Atlanta, GA
David Hargett
Region 3 Director
Greer, SC
Mark Heckert
Region 11 Director
Puyallup, WA
William Houston
Region Director 1
Kingfield, ME
Jerry Little
At-Large Director
Clifton, VA
Ramon Lopez
At-Large Director
Newport Beach, CA
Christopher Nook
At-Large Director
Beachwood, OH
Julia Reed Zaic
Region 12 Director
Laguna Beach, CA
Kent Salazar
Region 10 Director
Albuquerque, NM
Truman Semans
At-Large Director
Durham, NC
Leslie Shad
At-Large Director
Evanston, IL
Gregory Smith
At-Large Director
Laurel, MD
Mary Van Kerrebrook
Region 8 Director
Houston, TX
Lise Van Susteren
Region 2 Director
Bethesda, MD
Bruce Wallace
Region 7 Director
Ann Arbor, MI
Nicole Wood
Region 5 Director
Bonne Terre, MO
ENDOWMENT
TRUSTEES
As of September 1, 2013
Alex Speyer III
Chair
Pittsburgh, PA
Sharon Darnov
Trustee
Los Angeles, CA
Jerry Little
Trustee
Clifton, VA
E. Wayne Nordberg
Trustee
New York, NY
Deborah Spalding
Ex Officio Trustee
Guilford, CT
Eric Steinmiller
Trustee
Washington, DC
Charles A. Veatch
Trustee
Reston, VA
EXECUTIVE STAFF
Larry J. Schweiger
Past President and Chief
Executive Officer
Jaime Berman Matyas
Executive Vice President
and Chief Operating
Officer
Dulce Gomez-Zormelo
Vice President, Finance
Chief Financial Officer
Treasurer
Maureen Smith
Chief Marketing Officer
Barbara McIntosh
Senior Vice President and
General Council
Anthony Caligiuri
Senior Vice President,
Conservation and
Education Programs
VICE PRESIDENTS
Kevin Coyle
John Kostyack
Jim Lyon
Matt Schuttloffel
Anne Senft
14 2013 NWF Annual Report
15. PRESIDENT’S
ADVISORY COUNCIL
As of September 1, 2013
Derith Wallace
MacBride
Chair
Piedmont, CA
Fred Abbey
Falls Church, VA
Kay Kelley Arnold
Little Rock, AR
Lowell E. Baier
Bethesda, MD
Gregor Bailar
McLean, VA
Mark W. Baum
Reston, VA
Loren Blackford
New York, NY
Alan and Melinda
Blinken
Ketchum, ID
Joseph Brennan
Evanston, IL
Magalen O. Bryant
Middleburg, VA
Fran Buchholzer
Akron, OH
Elizabeth Burleson
White Plains, NY
Alicia Celorio
Miami, FL
Peter Blaze Corcoran,
Ed.D
Sanibel Island, FL
Dr. Gilbert S. Omenn
and Martha Darling
Ann Arbor, MI
Leslie C. Devereaux
Bloomfield Hills, MI
Nicholas Moore
Eisenberger
New York, NY
Michael V. Finley
Medford, OR
Rick Flory and
Lee Robert
Jackson, WY
James Fowler
New York, NY
Jameson S. French
Kingston, NH
Robert H. Gardiner
Cumberland, ME
Tom Gilmore
Pocono Pines, PA
Raymond and
Linda Golden
New York, NY
Susan Gottlieb
Beverly Hills, CA
Dale L. Grimm, Esq.
Westlake Village, CA
Maureen Hackett, MD
Minnetonka, MN
Barbara Brinton Haas
Washington, DC
William T. and
Jane Hopwood
Elkins, NH
Christine P. Hsu
Potomac, MD
Matt James
Menlo Park, CA
Catherine Ladnier and
J. M. Robinson
Greenwich, CT
Mary Anne Anderson
Lanier
Atlanta, GA
Dr. Robert S.
Lawrence
Baltimore, MD
Ellen Luttrell
Menlo Park, CA
Gina Melin
Coconut Grove, FL
Olga Melin
Sunny Isles Beach, FL
Virginia Claiborne
Miller and Bruce
Wallis
New Orleans, LA
Gilman and Marge
Ordway
Honorary Members
Wilson, WY and
Indian Wells, CA
Paul F. Rizza, PhD
Grove City, PA
Simon C. Roosevelt
New York, NY
Sallie Sebrell
Lexington, VA
Alanna E. Tarkington
Westlake Village, CA
Michael Traynor
Berkeley, CA
Lesley Turner
Vienna, VA
R.E. Turner III
Honorary Chair
Atlanta, GA
Walter Umphrey
Beaumont, TX
Angela van Doorn
Washington, DC
Beatrice Busch von
Gontard
Front Royal, VA
Peter M. Wege
Honorary Member
Grand Rapids, MI
Steve Weinstein
Pembroke, Bermuda
Madelin Martin Wexler
Chicago, IL
Timothy E. and
Lisa Wyman
Easton, MD
CORPORATE
PARTNERS
American Beauties
Native Plants
Animal Planet
Aveda
Bank of America
Hanna Andersson
Johnson Johnson
Mattel
REI
SeaWorld Parks
Entertainment
The Hartford
The Walt Disney
Company
Ubooly
2013 NWF Annual Report 15
Credits
Cover, Shutterstock/Johnson Cheng;
Page2, Shutterstock/Nagel Photography,
Shutterstock/Robynrg (inset); Page 3,
Corbis/Rachid Dahnoun/Aurora Open;
Page 4, David Sager, DonKates (inset);
Page 5, iStockPhoto/Peggy HanHan,
iStockPhoto/Belterz (inset); Page 6,
iStockPhoto/Debra Lee Wiseberg,
iStockPhoto/johnandersonphoto (inset);
Page 7, iStockPhoto/Paul Tessier, 123rf.
com/Studio Porto Sabbia (inset); Page 8,
2014 Howard Ruby, 2014 Howard Ruby
(inset); Page 9, 2014 Howard Ruby,
iStockPhoto/Steve Debenport Imagery
(inset); Page 10, iStockPhoto/www.
goodcoverdesign.co.uk; Page 11, Shutter-
stock/foryouinf; Page 12, iStockPhoto/
Forest Chaput Photgraphy; Page 13,
Shutterstock/BG Smith; Page 14,
iStockPhoto/AtWaG; Page15,
Shutterstock/hdsidesign; Backcover,
2014 Howard Ruby.
Design: Janin/Cliff Design, Inc.
16. NATIONAL WILDLIFE FEDERATION
11100 Wildlife Center Drive
Reston, Virginia 20190
WWW.NWF.ORG
Your support advances
NWF’s conservation efforts
across the nation.
To determine which giving option may be right
for you, please visit www.nwf.org/howtohelp
Thank you for your help keeping our world wild!
