The National Retail Federation 2014 holiday consumer spending survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 6,165 consumers and was conducted for NRF by Prosper Insights & Analytics December 2-10, 2014. The consumer poll has a margin of error of plus or minus 1.3 percentage points. http://nrf.com/holidays

1. Top Trends in
2014 Holiday Shopping

2. shopping list!
The average holiday
shopper says that they
have completed 53%
of their shopping.
Shopping List

3. The average
shopper has
already
purchased
Clothing or
clothing
accessories
36%
Toys
Books, CDs,
DVDs, videos
or video games
34%
Electronics
or computer
accessories
Gift cards,
gift
certificates
35%
51%
25%

4. NRF forecasts that retail sales in
November and December will be up
over last year’s sales, to
4.1%
billion.
$617
1
2
3
4

5. To: Me
From:
Me
(Millennials) plan to
self-gift while they
do their holiday
shopping, up from
last year’s
70%
This year, 73% of 18-to-24 -year-olds

6. Department
Stores
Electronics
Stores
Discount
Stores
Clothing
& Accessories
Stores
44%
30%
19%22%
Half of holiday shoppers plan to finish
their shopping online, while the rest
will be heading to…

7. 13%of men will finishtheir shopping atelectronics stores.
of women
will shop
at electronic
stores.
27%
Only 9% of holidays shoppers say that they
have finished all of their shopping.

8. Gift Cards -
total!
The average shopper
will buy
4gift cards,
spending an average of
$173total on
gift cards.

9. Shoppers plan on buying
gift cards from:Department
Stores
Restaurants Coffee Shops
20%
38%
34%
Shoppers plan to purchase gift cards from:

10. Top Toys for 2014
#1 for Girls
#1 for Boys
On both girls’
and boys’ lists
LEGO Tablet

11. nrf.com/holidays
The NRF 2014 Holiday Consumer Spending Survey was designed to
gauge consumer behavior and shopping trends related to the winter
holidays. The survey polled 6,593 consumers and was conducted for NRF
by Prosper Insights & Analytics, November 3-10, 2014. The consumer
poll has a margin of error of plus or minus 1.2 percentage points.