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www.monash.edu.au
MGF3681: International Management
Week 3:
Role of Culture
www.monash.edu.au
2
Get excited for
Ryan Trudgen
– PhD Student (B.Com (Hons) B.Eco)
– Taught IB and Masters IB
– Saved a cat from a tree
– Barracks for a very good (subjectively) football team
– Nathan thinks he is awesome so you should too
www.monash.edu.au
3
Week 2 Lecture
• Define culture. What are cultural values, beliefs and
norms? Provide examples.
• What are Hofstede’s five (5) cultural dimensions?
Provide examples to demonstrate.
• What are Trompanaar’s cultural dimensions?
Provide examples to demonstrate.
www.monash.edu.au
4
Assignment 1
• International Negotiation
• Due week 6 on the Friday 5pm - Moodle
• Worth 30%
• 2,000 – 2,500 words
• 15 Journal Articles
(you can’t hand it in without 15 journal articles)
• APA Referencing
www.monash.edu.au
5
Assignment 2
• Group Assignment
• Weekly Presentation
• Week 3 - 11
• Worth 30%
• 30 minute presentation 10 minute question time
• 2 page write up (roughly) and slides
> This is worth 10% of the mark – please make it good
www.monash.edu.au
6
Week 2 Lecture
• 5 groups
– Group A: Individualism v Collectivism
– Group B: Power Distance
– Group C: Uncertainty Avoidance
– Group D: Masculinity v Femininity
– Group E: Long v Short Term Orientation
• Explain to the class (talking, role-play, interpretive dance)
• What it is
• Give me country examples
• How might it affect business
www.monash.edu.au
7
Individualism and Collectivism
Understanding your orientation towards individualism
and collectivism
McFarlin and Sweeney p.145-147
www.monash.edu.au
8
Cultural Iceberg
• 10% of culture is visible from
the surface – just like an iceberg
• Get in groups and draw a
cultural iceberg – what you can
see on the surface and
what is below
www.monash.edu.au
9
Group Activity
• Select a culture you are familiar with (try not to
choose Australia)
• Provide a description and explanation of how it
addresses the following cultural universals:
– Economic System
– Marriage and Family System
– Education System
– Social Controls System (Social Class)
– Supernatural Belief System
www.monash.edu.au
10
Week 3 Lecture
• Explain how culture affects the communication process. In
your answer you should identify each step of the
communication process and the impact of culture on each
step.
• Using Hall (1976), as reference, analyse the difference
between explicit and implicit communication.
• Identify and describe three (3) verbal communication styles.
• What is non-verbal communication and describe four (4) types
of non-verbal communication.
• How does one effectively communication across cultures?
www.monash.edu.au
11
Next Week
• Bring your textbook

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Week 3 International Management

  • 2. www.monash.edu.au 2 Get excited for Ryan Trudgen – PhD Student (B.Com (Hons) B.Eco) – Taught IB and Masters IB – Saved a cat from a tree – Barracks for a very good (subjectively) football team – Nathan thinks he is awesome so you should too
  • 3. www.monash.edu.au 3 Week 2 Lecture • Define culture. What are cultural values, beliefs and norms? Provide examples. • What are Hofstede’s five (5) cultural dimensions? Provide examples to demonstrate. • What are Trompanaar’s cultural dimensions? Provide examples to demonstrate.
  • 4. www.monash.edu.au 4 Assignment 1 • International Negotiation • Due week 6 on the Friday 5pm - Moodle • Worth 30% • 2,000 – 2,500 words • 15 Journal Articles (you can’t hand it in without 15 journal articles) • APA Referencing
  • 5. www.monash.edu.au 5 Assignment 2 • Group Assignment • Weekly Presentation • Week 3 - 11 • Worth 30% • 30 minute presentation 10 minute question time • 2 page write up (roughly) and slides > This is worth 10% of the mark – please make it good
  • 6. www.monash.edu.au 6 Week 2 Lecture • 5 groups – Group A: Individualism v Collectivism – Group B: Power Distance – Group C: Uncertainty Avoidance – Group D: Masculinity v Femininity – Group E: Long v Short Term Orientation • Explain to the class (talking, role-play, interpretive dance) • What it is • Give me country examples • How might it affect business
  • 7. www.monash.edu.au 7 Individualism and Collectivism Understanding your orientation towards individualism and collectivism McFarlin and Sweeney p.145-147
  • 8. www.monash.edu.au 8 Cultural Iceberg • 10% of culture is visible from the surface – just like an iceberg • Get in groups and draw a cultural iceberg – what you can see on the surface and what is below
  • 9. www.monash.edu.au 9 Group Activity • Select a culture you are familiar with (try not to choose Australia) • Provide a description and explanation of how it addresses the following cultural universals: – Economic System – Marriage and Family System – Education System – Social Controls System (Social Class) – Supernatural Belief System
  • 10. www.monash.edu.au 10 Week 3 Lecture • Explain how culture affects the communication process. In your answer you should identify each step of the communication process and the impact of culture on each step. • Using Hall (1976), as reference, analyse the difference between explicit and implicit communication. • Identify and describe three (3) verbal communication styles. • What is non-verbal communication and describe four (4) types of non-verbal communication. • How does one effectively communication across cultures?