8. Creative Commerce
HOW ARE WE responding to ON-DEMAND
MANUFACTURE?
HOW ARE CONSUMERS INTERACTING with ON-
DEMAND?
9. Industrial
Redefining product design
-isation and manufacture in digital consumer culture
Design
Taylorism
Manufacture Mass production
Fordism
Advertising Mail order
Window
dressing
Marketing Department
stores
Consumer
Culture
Mass
consumption
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
10. Online
Market-
P2P
Redefining product design and manufacture
places in digital consumer culture
Mass
Customisation
Post fordism
Agile Lean
Flexible
specialisation
UCD Participatory User led
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
11. Redefining product design and manufacture in digital consumer culture
Service
Collaborative Pro- Co-creation
dominant
consumption sumerism of value
logic
Web 2.0
Digital
design Co design Participatory Meta-design User-design
tools
Digitisation
Post-industrial +
Convergence
Service- Customer
Distributed On-demand
based facing
Digital
fabrication
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan