The document summarizes ways in which a media product for a new soap opera develops and challenges conventions of real media products. It discusses using a variety of shot types in the trailer, costumes and locations relatable to the target demographic, and adding an extra "Gossip Girl-style" character for dramatic irony. Lighting, props, and costumes are used to reinforce audience expectations of mystery and drama. Non-diegetic sounds are included appropriately to add meaning and dramatic effect.

1. OCR 6324
Advanced
Production
Natalie
Candidate
Dunworth
4265
Centre

2. The Brief
A promotion package for a new soap opera, to
include a TV trailer, together with two of the
following three options:
-A listings magazine front cover featuring the new
soap
-Two hyperlinked web pages(with video
extract) for the soaps website
-A poster for the soap

3. Evaluation Questions
1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
2.How effective is the combination of your
main product and ancillary texts?
3.What have you learnt from audience
feedback?
4.How did you use media technologies in the
construction and research, planning and
evaluation stages?

4. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
Conventions of existing soap opera magazine
The words that relate
There is limited colours to certain articles are
so not to distract away touching something of
from the star. The that to show the
colours used are reader this is what
neutral and stay belongs to what and
matching throughout the reader therefore
the cover. knows what to expect
when reading the
magazine/certain
The star fills the page articles.
and eye contact on the
first 3rd is essential to Although covered by
draw the reader in and the stars head the way
make a personal feel to the writing looks
the cover automatically tells us
that this is a fabulous
magazine

5. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
My Soap Opera Magazine

6. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
Existing Soap Opera Billboard

7. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
My Soap Opera Billboard

8. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
THE SOAP OPERAS WHICH RELATE HEAVILY TO MINE

9. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
DEVELOP
MY TRAILER
We chose a
I used a variety costume that
of shot types would portray a
from Close ups sense of glamour
to two shots. but we still
This shot isn’t a wanted the feel
shot you would that our
conventionally demographic
see in the trailers could relate.
like mine(slide..) I chose a variety of With some
locations that the characters
demographic(see having a more
moodboard) would be relaxed costume
able to relate to (car, but still the fresh
house, restaurant, town precise look.
centre)

10. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
DEVELOPMENT IN STORYLINES
Along with the storylines
relating to issues such as
romance and cheating we
added this extra character to
create depth to the soap.
Taken from a US series Gossip
Girl the idea that this character
has dramatic irony and knows
and sees more than the
character, its as if she knows
what the audience is thinking
throughout. Something we
haven’t seen in a British soap
opera yet.

11. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
DEVELOP
DOES THE COMBINATION OF SOUND AND IMAGES TELL THE AUDIENCE
HOW TO FEEL?
The song I chose was Jar
of Hearts by Christina
Perri. I chose this song as
I felt it portrayed the
emotions portrayed by
the characters and also a
hint to what the soap
opera would entail.

12. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
USE
DOES THE EDITING CONNOTE THE
EMOTIONS SHOWN IN THE TRAILER?
I started the trailer with a flashback which introduces the Gossip Girl
character to the audience from the start. Just the diegetic sound is heard to
show the importance of the line she says. The music kicks in when the door
shuts to show the flashback has finished.

13. Develop American theme gossip girl
Single shots isolate the character. Know all see all. Talks to the
audience. Dark colours, last character you see and irony! Link to
the end of gossip girl. POV IS HERS

14. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
DO THE LIGHTING, PROPS, LOCATION AND COSTUME REINFORCE AUDIENCE
EXPECTATIONS ABOUT YOUR PROGRAMME?
The lighting used here creates a
mysterious feel to show the
importance of the text message. The
darkness of the scene, the message
on the phone all contribute to the
mystery of who is sending the
message and the reason behind this.

15. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
The characters hair and make up are
fresh and done to look glamorous
showing the class and status of the
trailer.
Her clothing is smart yet black
showing the mystery and the
isolation from the other characters

16. In what ways does your media product use develop
or challenge forms and conventions of real media
products?
NON DIEGETIC SOUND – DOES IT ADD MEANING? ARE THEY
APPROPRIATE?
WE USED A NON DIEGETIC SOUND OF A
CLAP BY AN OFF SCENE ACTOR TO CREATE
THE SOUND ON PANDORAS FACE. THEY
WERE STOOD IN CLEAR VIEW OF THE
‘FAKE SLAP’ AND CLAPPED WHEN IT
TOOK PLACE. THIS ADDED A DRAMATIO
EFFECT AND SHOCK WHEN THE AUDIENCE
SAW IT.