Brief summary of social media strategy for business.

1. Naomi Johnson Social
Media

2. Social Media is a way of……
Marketing
Building communities
Pursuing relationships
Finding a job
Customer service
Crowdsourcing
Fundraising
Sharing
and above all, being social!

3. Implement
Establish goals
Listen
Learn about your audience
Who and where are they?
What is their personality?
Where do they hang out?
Build your online presence
Choose appropriate channels

4. Integrate
Use social networks to drive traffic to
your website/blog
Add social sharing icons to every post
and page
Add your social profiles to:
Business cards
Email signature
Forum signature
Brochures/leaflets
Email newsletters

5. Engage
Post useful information
Ask questions
Comment on other peoples’ updates
Offer help
Recommend someone
Be consistent
Be relevant
Remember the 80:20 rule!

6. Optimise
Consider automation
Track your results
Be consistent!

7. Recommendations
Be yourself
Build a community
Use your time efficiently
Don’t get distracted
Always reply to comments/questions
Be consistent!

8. Thanks!
Connect with me
@NJJSocialMedia
www.fb.com/NaomiJohnsonSocialMedia
http://uk.linkedin.com/in/njjsocialmedia
www.naomijohnsonsocialmedia.co.uk
Phone or email me
01777 249075
info@naomijohnsonsocialmedia.co.uk