Slides from Smart Coatings Webinar

Smart Coatings Markets 2016 -2025
An n-tech Research Webinar
August 2016
n-tech Research PO Box 3840 Glen Allen, VA 23058
Email: info@ntechresearch.com
Web: www.ntechresearch.com
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About n-tech Research
n-tech Research n-tech Research PO Box 3840 Glen Allen, VA 23058 Email: info@ntechresearch.com
• The rebrand of industry analyst firm NanoMarkets founded back in 2004
• Specialization in analyzing and forecasting market opportunities arising from advances in and
application of advanced materials. Special focus on functional and smart materials and coatings and
their impact on markets
• Provide full length market reports, focused subject matter analysis and individualized consulting
engagements with emphasis on providing customer focused analytical content solutions
• Global client roster ranging from top tier multinational firms to start ups, research institutes and
technology transfer offices
• Founders have decades of experience in producing analysis of emerging technologies and markets
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n-tech Research
PO Box 3840 Glen Allen, VA 23058
Smart Coatings Markets 2016-2025
This 250-page report analyzes the markets for smart coatings in key sectors of the economy including construction, energy,
aerospace, automotive, marine medical and healthcare, consumer electronics, textiles and the military. Coverage includes smart
coatings with the functionality to self-heal, self-clean, de-ice, combat corrosion and marine fouling, reduce drag in transportation,
enable smart (self-dimming) windows, combat resistant microbes and color shift, etc. The report also explores the role of smart
coatings in futuristic developments such as smart skins and structural health monitoring.
In addition, this report provides analysis of the latest developments in R&D in emerging areas such as microencapsulated and nano-
vascular self-healing coatings, superhydrophobic and superhydrophilic coatings, and smart polymers. n-tech believes that innovation
in these areas will produce a slew of new start-ups and interest from venture capitalists. This report also focuses on the latest
developments in formulating and depositing smart polymers, especially the ability of manufacturing processes in this area to scale up.
The report also provides detailed eight-year forecasts in both volume (square meters) and value ($ millions) terms. For each end-user
sector the report includes separate forecasts for all the main classes of smart coatings.
Also included are discussions of the product market strategies of the firms that are currently shaping the smart coatings market.
These include some of the biggest firms in the coatings and specialty chemicals space such as 3M, AkzoNobel, BASF, Dow, DSM,
DuPont, other large multinationals such as Corning and GE and the latest startups.
About the Report
Phone: 804-938-0030

n-tech Research PO Box 3840 Glen Allen, VA
23058
• Smart materials
• Size of the market for smart coatings
• Factors driving and retarding the smart coatings market
• Future revenues from smart coatings
• Firms to watch in the smart coatings space
Topics for today
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What is a smart material?
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Species Examples What makes species smart? Status
Highly functional
materials
ITO replacements
Functional inks
Most functional of the
functional
Running out of steam?
Smart coatings Self-healing coatings
Self-cleaning coatings
Electrochromic coatings
Stimulus-response
functionality in a coating
Some products (e.g. electrochromic or self-
cleaning windows) relatively mature. But
competitive advantage in (1) higher
performance and (2) autonomic performance.
Well-defined product category
Smart structures Shape memory materials
Piezoelectric materials
Stimulus-response
functionality in a film, sheet
or other “structure”
Piezoelectric materials are mature. But
important new developments in SHM, smart
skins and “morphing”
“Artificial matter” Smart composites
Metamaterials
Innovative design. Goal is
“programmable matter”
Composites have already been key enabler in
aerospace. Provide entirely new functionality
such as “cloaking.”
Biomaterials Smart antimicrobials and
antifungals
Biological phenomena
Biomimetics
Smart biomaterials are an emerging
phenomenon but may be related to other types
of smart materials listed above
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Smart materials: Technology context
Phone: 804-938-0030
SMART MATERIALS
Functional
Printing
Patterning
3D Printing
Nanotech
Embedded
Sensors
IoT and
wearables
“Smarts”
with
everything
Multi-
functionality
Programmable
matter
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Total worldwide market for smart coatings: 2016 - 2025
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0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
$Millions
© n-tech Research 2016
Total Market for Smart Coatings 2016-2025

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Factors promoting smart coatings opportunities
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Factor Examples Impact on Business Case for Smart Coatings
“Smart” is in
“Smart” has become a descriptor applied to numerous
products and supposedly adds to their marketability
The “smart” in “smart coatings,” used to have a technical
meaning, but now conveys a positive marketing message. We
see “smart” as the new “green,” a buzz about them in the way
that sustainable coatings once did.
Nanotechnology
meets smart
coatings
Nanomaterials playing an increasing role in making
coatings smarter. Self-assembly is claimed as part of
nanotechnology and as part of smart of smart
materials. Are smart coatings taking over where
nanotechnology left off?
Nanotechnology speeds up or otherwise positively enables
chemical processes. In the sense that “smart” is used in “smart
coatings,” nanomaterials may make coatings “smarter and
therefore open up new addressable markets
Performance of
smart coatings
improves
We are now shifting to high-performance smart
materials that are different qualitatively than what has
been available before.
These coatings are the ones that are grabbing the attention of
chemical firms and investors. No longer just alternatives to
conventional coatings but something new under the sun.
Smart meets
manufacturing
Scalable manufacturing of smart coatings products is
an important part of commercialization. But smart
materials may also play a role in the actual coatings
process. The obvious example here is a coating that
self-assembles
Lowering the cost of manufacturing and making it simpler will
be a critical part of getting a smart coating deployed in the
market place

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Smart coatings evolution
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Generation
Period of
dominance
Main characteristics Type Applications
Gen 1 2000 until now
Low-performance, short-
lived. Marginal advantages
over non-smart alternatives
Often self-cleaning coatings or
anti-scratch coatings with
minimal self-healing
applications
Cars and residential
windows are often
market targets
Gen 2 2012 onwards
Good performance and
lifetimes and serious
alternatives to more
conventional coatings
Smart self-cleaning coatings
for large prestige buildings,
smart anti-corrosion coatings.
Also, many multifunctional
coatings
Aircraft and marine
vessels. Medical
applications
Gen 3 2018 onwards
Outperform all previous
coatings
New kinds of coatings such as
omniphobic coatings and
multifunctional coatings with
two or three functionalities
All applications that
need premium priced
coatings

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Factors holding back the development of the smart coatings market
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Issue Description Likely Resolution Timeframe
Absence of accepted
manufacturing procedures
Many different manufacturing procedures being tried
out, with concerns about scalability in most cases
Versions of well-established manufacturing
procedures would be established. New
manufacturing procedures may rise and fall,
although we do see potential in self-assembly
2-5 years
Use of exotic materials
Many R&D efforts in this space use exotic materials
that are expensive and cannot be acquired in large
amounts
Move to more conventional materials. This is easier
said than done and will form a major direction for
chemical companies in the short term. n-tech
believes that nanotechnology will help considerably
in this area
3-10 years
Apparent lack of interest by
large coatings and specialty
chemical firms
The claim by small firms is that large coatings firms
are not developing smart coatings business at a
rapid enough rate and that these larger firms could
speed up development by licensing from or acquiring
smaller coatings firms
It seems reasonable to assume that there will be
some kind of resolution of this concern once a large
coatings firm actively focuses on smart coatings as a
business unit
1-3 years
Performance lags in smart
coatings
Many potential markets for smart coatings appear to
be looking for long lifetimes or the ability to offer high
performance functionality – a self-cleaning coating
that actually cleans
Improved formulation of resins and additives
A continual
ongoing process

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Smart coatings: Major product classes -2021
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Revenues ($ Billions) Share of total market (%)
Self-cleaning 1.7 21.2
Smart antimicrobials 1.3 16.3
Anti-icing 1.0 12.5
Anti-corrosion 0.9 11.3
Self-healing 0.6 7.3
Electrochromic 0.6 7.3

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Smart coatings markets by end-user sector -2021
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Revenues ($ Billions) Share of total market (%)
Automotive 1.7 20.9
Construction 1.5 18.8
Energy 1.4 17.5
Military 1.2 15.3

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Firms to watch in the smart coatings space
Phone: 804-938-0030
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Company Why it should be watched
3M
Seems well positioned to be a force to be reckoned with in the smart coatings space, primarily because of its size and because
the end user segments that it serves well are exactly those that n-tech believes are where smart coatings will generate
significant revenues
BASF/AkzoNobel
Has a traditionally had a very broad range of involvements that are directly related to smart coatings including smart
antimicrobials, electrochromic materials, de-icing materials, color shifting and protective coatings for wind turbines. Also has a
reputation for investing in new technologies at a relatively early stage – illustrated by its investment in SLIPS Technologies.
However, we note that BASF has just sold off its industrial coatings business to AkzoNobel, which will no doubt impact its
strategy in the smart coatings business.
DowDuPont
Specialty Products
Although still formulating it will have the market power to influence smart coatings as a serious product type within the coatings
segment. Neither Dow nor DuPont appears to have done much in this space yet, but potentially they could shape the market
PPG
Much like BASF, PPG has numerous involvements in areas related to smart coatings. These include self-cleaning, corrosion
resistance, antibacterial, de-icing, electrochromism, anti-fouling and others. PPG is the largest coatings firm in the world and
has made quite a few acquisitions in the past few years. PPG might be a potential acquirer of smaller firms that have focused
on smart coatings for this reason
SLIPS
Technologies
A start-up that is a spinoff from Harvard and has developed an omniphobic coating with help from BASF. While we are not in
any way endorsing this coating per se, we think that SLIPS will be a model for other starts up to come

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Slides from Smart Coatings Webinar