This is a training outline on how to collect performance royalties for music in commercials.

1. Performance Royalties

2. Introduction
 Introduction to performance royalties
 Definition of performance royalties – owed to a songwriter & publisher when a
composition is ‘broadcast’ or performed in public.
 Define skills and needs of participants
 Performing Rights Organization (PRO) membership
 Song registration
 Searching performances
 Claims submission
 Distribution analysis
Copyright © 2014, Manage Ad Music. All rights reserved.

3. Training Outline
 Lesson 1: Music agreements & licenses
 Determining ownership, composing rights and song title information
 What’s the difference between a song title and a commercial title? Differentiating a
‘song’ from a ‘spot’ in registering and tracking titles
 Lesson 2: PRO membership
 Logging in, accessing catalogs & distributions
 Lesson 3: Song registration
 Registering titles at the PROs
 Lesson 4: Finding performances
 Competitrack code searching & digital detection systems
Copyright © 2014, Manage Ad Music. All rights reserved.

4. Training Outline
 Lesson 5: Submitting claims
 Methods for submitting performance claims to U.S. PROs
 Lesson 6: Distributions
 Analyzing distributions & tracking payments
Copyright © 2014, Manage Ad Music. All rights reserved.

5. Lesson 1: Music agreements & licenses
 Music Rights Agreement (MRA) – considered a work-for-hire. Ownership
generally belongs to the agency (ad agency / advertiser)
 Performance Rights Addendum – an addendum to an MRA whereby the
agency signs over the publishing rights
 License – an agreement that allows usage of a title for a set period of time
with composing and publishing rights retained by Licensor
Copyright © 2014, Manage Ad Music. All rights reserved.

6. Lesson 1: Music agreements & licenses
 What is the difference between a ‘spot’ and a ‘song’?
 A ‘song title’ applies to a piece of music with a particular melody
 A ‘spot title’ is the title of a commercial in which a song title is used.
 When registering a title, the piece of music should be registered. The
subsequent commercial ‘spots’ or commercial titles are submitted under the
umbrella of the song title.
 NOTES:
 Song title should be registered exactly as indicated in the agreement
 Commercial ‘spot’ titles can be added as ‘alternative titles’ during song registration
Copyright © 2014, Manage Ad Music. All rights reserved.

7. Lesson 2: PRO Membership
 United States PROs:
 ASCAP, BMI, SESAC
 Each composer may be a member of one U.S. PRO.
 A composer or publisher may have a publishing company at more than one U.S. PRO
 Membership services – viewing catalogs & distributions
Copyright © 2014, Manage Ad Music. All rights reserved.

8. Lesson 3: Song registration
 Registering a song title
 Online registration – ASCAP / BMI / SESAC
 ASCAP & SESAC: Ownership shares are divided 50%/50% between
composers/publishers.
 BMI: Ownership shares are divided 100%/100% between composers/publishers.
 Song titles with composers/publishers from multiple PROs must have matching
ownership shares. A title with 25% ASCAP composer / 25% BMI composer must have
the same publishing ownership splits (i.e. 25% ASCAP publisher / 25% BMI publisher)
 Commercial music registration or Library Music
 Registering music from the composing side
Copyright © 2014, Manage Ad Music. All rights reserved.

9. Lesson 4: Finding Performances
 Competitrack codes (http://www.competitrack.com)
 Competitrack ad codes are used by PROs to track ad airing data for
performance distributions
 Search parameters:
 All languages & channels
 30 days before / after expected airdate
 Advertiser / First line / Product
 Listening to clips – listen to all ads and recuts
 Quarterly searching – submitting new codes
 International performances
 Track all ad codes, including re-cut codes, and submit everything
Copyright © 2014, Manage Ad Music. All rights reserved.

10. Lesson 4: Finding Performances
 Digital Detection systems – Radio / Local / Sample Survey
 Tunesat
 Soundmouse – ASCAP
 ‘Landmark’ – BMI
Copyright © 2014, Manage Ad Music. All rights reserved.

11. Lesson 5: Submitting claims
 Claims submission
 ASCAP
 Submit claims through ASCAP Member Inquiries – include ASCAP claim form & music-
only (no voiceover) mp3 (320 kpbs)
 BMI
 Send a BMI checklist & mp3 (or a copy of the commercial) to promos@bmi.com
 SESAC
 ‘Add jingle’ to online Registration
Copyright © 2014, Manage Ad Music. All rights reserved.

12. Lesson 6: Distributions
 Downloading distributions from the PROs
 Applying Pivot Tables to view and analyze royalties information
 Comparing distributions with claim submissions – capturing all
performances
 Viewing census and sample survey information within distributions
Copyright © 2014, Manage Ad Music. All rights reserved.

13. Summary of Training
 Review Outline
 Additional questions and follow-up
 Resources:
 PRO website information
 Handouts
 Works template (.xls)
 Sample PRA form (.pdf)
 Registration & distribution guides (.doc)
Copyright © 2014, Manage Ad Music. All rights reserved.