1. How to Distribute Your Hotel
Online
ICTT
08 June 2013

2. Tomorrow’s Consumer?

3. How Do Consumers Engage?
Travel decision cycle

4. Convergence Intensifies
Cross platform
interactive
storytelling and
engagement are
on the rise.
Source: Google Blog

5. Be Where The Consumer Is
Anytime; Anywhere

6. Conversations Need To Be Relevant,
Responsive and in Real Time

7. Consumers Spend 74% More Time
Engaging with Rich Media Ads
According to
research conducted
in 2012, rich media
almost thrice as
effective as
traditional banner
ads
Source: www.digitalstrategyconsulting.com

8. New Innovations Keep Consumers
Switched On

9. Hotel Distribution Through The
Decades
Source: Guest Centric

10. Brand.com Most Profitable Channel
Cost / Booking By Distribution Channel
Source: Digital IQ Index (March 2012)

11. Where Do Travelers Spend Time?
Source: Google Travelers Road to Decision July 2012

12. Whom Do Travelers Trust?
Earned
92%
Owned
58%
Paid
47%
Online Offline
Source: Nielsen 2012

13. Key Pillars For Direct Hotel Distribution

14. Personalize
Personalized contentPersonalized content

15. Mobilize
In a study Google
completed with OTX
in early 2010, 68% of
business travellers
and 62% of Personal
travellers used their
mobile device to
research an upcoming
trip.

16. Turning Spur of the Moment Activities into
Valuable Opportunities

17. Socialize
Social media helps
brands engage in
direct conversations
with customers and
address grievances
faster than ever
before.
Source: DigitalSherpa

18. Turn Your Customers Into Influencers

19. Alternative Online Hotel Distribution
Channels

20. Challenges

21. The Future

22. THANK YOU
Namrita Sehgal
Director of Internet Marketing
Taj Group
namrita.sehgal@tajhotels.com
@namritasehgal