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11 Tips for 2011: Making Social Media Marketing Work Smarter Eye For Travel Travel Distribution Summit India Mumbai, 6 Oct 2010
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Ideas
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Start With An Idea
Bring Customer Reviews to Customers
Co-Create Your Experience
Be One With The Community Before You Influence The Community William Sanders, Starwood Lurker A customer named Christian explains his Starwood loyalty: "The reason [is] William. If he wasn't here, I would move on... I only continue to stay with Starwood because of the great customer service William continues to offer."
Tangible Personalization
Make It Simple To Participate
Location Battle: Take On Ground Online
Smartphones #1 Screen For Digital Brands To Engage Users
Tech as an Enabler
Take Interactive Offline
Fiat Grande  Punto  comes alive through Augmented Reality
Make The Customer Your Media www.palaceinprogress.com
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11 Tips for 2011: Making Social Media Marketing Work Smarter For You