8 Steps to Branding Your Business
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The document outlines 8 steps to branding a business: 1) Define your business purpose, authority, and goals. 2) Define your target audience. 3) Create a brand name. 4) Tell a story that reflects your brand, audience, and business. 5) Create a logo and tagline. 6) Develop collateral materials like banners, apparel, and promotional items. 7) Establish an online presence through a website, social media, and content strategy. 8) Establish a consistent voice across all brand communications. The steps provide a framework to research, develop, and promote a distinctive brand identity.
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8 Steps to Branding Your Business
- 1. 8 Steps To Branding Your Business
- 2. Brand your Business 1 Define Your Brand 2 Define Your Audience 3 Create Your Brand Name 4 Tell a Story 5 Create a Logo / Tagline 6 Create Collateral 7 Have an Online Presence 8 Establish Your Voice
- 3. Step 1: Define your Business 1 What will my business accomplish? What authority will by business have? What purpose will my business serve?1 3 2
- 4. Define 1 Purpose: to serve coffee 2 Authority: Brewing some of the best coffee on the go 3Accomplish: Helping people start the day off right 1 If you’re Starbucks… Step 1: Define your Business
- 5. 2 Step 2: Define your Audience
- 6. 2 Step 2: Define your Audience…and relate to them
- 7. 2 How old are they? Is your target audience seniors in high school or senior citizens? What do they do? Does your audience work in an office, do they spend their day at home, or are they moving around all day? Where do they live? Are you looking to sell locally, nationally, or internationally? Step 2: Define your Audience…and relate to them
- 8. 3 Step 3: Create your Brand Name
- 9. 3 You’ve defined your audience You’ve defined your business Now create your brand name How old they are, where they live, what they do, and other demographics Your purpose, authority, and goals Now you can create your brand name! Step 3: Create your Brand Name
- 10. 3 Here are a couple tips to help you choose a business name Tips from: U.S. Small Business Administration Step 3: Create your Brand Name What will it look like? What connotations does it evoke? Is it unique? Or is it already trademarked? Is it web- ready? (website, social media) Is it easy for your customers to understand? Picking a name
- 11. What you do What authority you have Praesent et velit nec dolor pellentesque venenatis. Who your audience is You already have the basis for a good story 4 Step 4: Tell a Story Your brand story
- 12. 4 Once Upon a Time... Step 4: Tell a Story
- 13. 4 There was a child who loved to explore outside. Once Upon a Time... Step 4: Tell a Story
- 14. 4 There was a child who loved to explore outside. One day his exploring left him with a scraped knee. Once Upon a Time... Step 4: Tell a Story
- 15. 4 He cried and ran into the house to find his mom. There was a child who loved to explore outside. One day his exploring left him with a scraped knee. Once Upon a Time... Step 4: Tell a Story
- 16. 4 He cried and ran into the house to find his mom. There was a child who loved to explore outside. One day his exploring left him with a scraped knee. She set him on the counter, placed a Band-Aid® over his knee, and kissed it better. Once Upon a Time... Step 4: Tell a Story
- 17. Who your audience is What authority you have What you do1 3 Band-Aid’s® audience is mom’s 2 Band-Aid® has the ability to make scrapes and cuts feel better Step 4: Tell a Story: Band-Aid® Band-Aid® makes bandages
- 18. 5 Your logo and tagline should reflect the previous research and planning you’ve done: your brand, audience, name, and story. Keep it simple Be honest Be accurate Step 5: Create a Logo / Tagline
- 19. 6 Step 6: Create Collateral You’ve defined your audience You’ve defined your business You’ve created your brand name How old they are, where they live, what they do and other demographics Your purpose, authority, and goals You created a logo What you do, what authority you have, who your audience is You’ve told a story Reflects the previous research and planning you’ve done You have everything you need to start creating!
- 20. 6 Banners & Signs Branded Apparel Promotional Items Whether you’re doing a grand opening or appearing at a community event, make sure to get your new name and logo out there Employees and customers love company apparel. Set your employees apart and get free advertising when you sell your brand name shirts And don’t forget other promotional items for your new business. Great for employee giveaways or for free advertising from customers Step 6: Create Collateral
- 21. Step 6: Create Collateral No matter where you are, Namify can provide you with all the Collateral you need
- 22. 7 Your Website Make sure you have secured a domain with your brand name. Then make sure your website can attract the right customers. Content Strategy Have an idea of the things you want to post on your website, blog, and social media sites. Make sure the message is consistent. Social Media Create social media pages for your brand: Facebook, Twitter, G+, Pinterest, Instagram. But don’t just create them, monitor them. Step 7: Have an Online Presence
- 23. Step 7: Have an Online Presence There’s a lot to monitor. But only immerse your business in the sites where your customers are. 7
- 24. Step 8: Establish your Voice Your voice is your brand; be consistent! Your content speaks for you; it has your voice Develop a content strategy for your business1 3 2