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BE PREPARED!
MANAGING YOUR ORGANISATION
THROUGH A GLOBAL PANDEMIC
Workshop at Asia Media Summit 2013
28 May 2013: Manado, Indonesia
Opening remarks by Nalaka Gunawardene, Facilitator
This workshop…
Seeking to:
 raise awareness of pandemic issues
and…
 provide knowledge & tools to
enable their stations to keep
broadcasting and serve public in
the case of a fast-breaking
pandemic or other transnational
crisis.
Our coverage: via 4 themes
 What does a pandemic
look like?
 Business continuity and
disaster preparedness
 Broadcasting during a
pandemic
 The aftermath: trauma &
recovery
Our coverage: 2 types
 Broadcast content
 Information sourcing & verification
 Editorial decisions
 Ethical dilemmas
 Collaboration w/ health authorities
 Broadcast operations:
 Staying on air, no matter what
 Keeping staff healthy & motivated
 Sustaining logistics in crisis times
Communication expertise:
Integral to outbreak control
“WHO believes it is now time to
acknowledge that
communication expertise has
become an essential outbreak
control as epidemiological
training & laboratory analysis…”
- WHO Outbreak Communication
Guidelines, 2005
[WHO/CDS/2005.28]
Online: http://tiny.cc/OCG2005
Have we learnt lessons of SARS 2003?
Don’t Panic!
Are open societies more resilient?
China’s
handling of
SARS crisis:
Boston
Globe
cartoon
2003
ICT/media context 2013…
Photo by Louie Psihoyos, www.psihoyos.com
ICT/media context 2013…
The world in tweets…
Mapping the Global Twitter Heartbeat
First Monday journal, May 2013
http://tiny.cc/TwtMap
Crying Wolf in the Global Village?
Social media have made it much easier
today than in 2003! Can same means be
used to reassure a panicky world?
Disaster warnings in a
cacophonous world
“The proliferation of information and
communication technologies (ICTs) adds a new
dimension to disaster warnings. Having many
information sources, dissemination channels
and access devices is certainly better than few
or none. However, the resulting cacophony
makes it difficult to achieve a coherent and
coordinated response…”
- Crying wolf over disasters undermines future
warnings by Rohan Samarajiva & Nalaka Gunawardene,
SciDev.Net, 6 February 2013 http://bit.ly/116i6hJ
Challenges: Old & New…
 How to nurture TRUST (in govts, experts)
 How best to manage EARLY WARNINGS?
 When & how to admit UNCERTAINTY?
 DENIAL vs. PANIC
 Levels of MEDIA FREEDOM in a country
 Communication strategies vs Reality
 Engaging SOCIAL MEDIA (Smart mobs?)
Rules of engagement for today…
 Main focus: Pandemics/broadcasting
 Backdrop: crisis/risk communication
 Everything on the record
 No topic taboo
 Stay focused yet flexible
 Free, open exchange: share, debate
 ENGAGE!
#AMS2013
@cbamedia
@NalakaG

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Nalaka Gunawardene - AMS 2013 - Pandemics & Broadcasting workshop opening

  • 1. BE PREPARED! MANAGING YOUR ORGANISATION THROUGH A GLOBAL PANDEMIC Workshop at Asia Media Summit 2013 28 May 2013: Manado, Indonesia Opening remarks by Nalaka Gunawardene, Facilitator
  • 2. This workshop… Seeking to:  raise awareness of pandemic issues and…  provide knowledge & tools to enable their stations to keep broadcasting and serve public in the case of a fast-breaking pandemic or other transnational crisis.
  • 3. Our coverage: via 4 themes  What does a pandemic look like?  Business continuity and disaster preparedness  Broadcasting during a pandemic  The aftermath: trauma & recovery
  • 4. Our coverage: 2 types  Broadcast content  Information sourcing & verification  Editorial decisions  Ethical dilemmas  Collaboration w/ health authorities  Broadcast operations:  Staying on air, no matter what  Keeping staff healthy & motivated  Sustaining logistics in crisis times
  • 5. Communication expertise: Integral to outbreak control “WHO believes it is now time to acknowledge that communication expertise has become an essential outbreak control as epidemiological training & laboratory analysis…” - WHO Outbreak Communication Guidelines, 2005 [WHO/CDS/2005.28] Online: http://tiny.cc/OCG2005
  • 6. Have we learnt lessons of SARS 2003?
  • 8.
  • 9. Are open societies more resilient? China’s handling of SARS crisis: Boston Globe cartoon 2003
  • 10. ICT/media context 2013… Photo by Louie Psihoyos, www.psihoyos.com
  • 12. The world in tweets… Mapping the Global Twitter Heartbeat First Monday journal, May 2013 http://tiny.cc/TwtMap
  • 13. Crying Wolf in the Global Village? Social media have made it much easier today than in 2003! Can same means be used to reassure a panicky world?
  • 14. Disaster warnings in a cacophonous world “The proliferation of information and communication technologies (ICTs) adds a new dimension to disaster warnings. Having many information sources, dissemination channels and access devices is certainly better than few or none. However, the resulting cacophony makes it difficult to achieve a coherent and coordinated response…” - Crying wolf over disasters undermines future warnings by Rohan Samarajiva & Nalaka Gunawardene, SciDev.Net, 6 February 2013 http://bit.ly/116i6hJ
  • 15. Challenges: Old & New…  How to nurture TRUST (in govts, experts)  How best to manage EARLY WARNINGS?  When & how to admit UNCERTAINTY?  DENIAL vs. PANIC  Levels of MEDIA FREEDOM in a country  Communication strategies vs Reality  Engaging SOCIAL MEDIA (Smart mobs?)
  • 16. Rules of engagement for today…  Main focus: Pandemics/broadcasting  Backdrop: crisis/risk communication  Everything on the record  No topic taboo  Stay focused yet flexible  Free, open exchange: share, debate  ENGAGE!