Opening remarks to Asian broadcasters workshop on Pandemics & Broadcasting during Asia Media Summit 2013 held in Manado, Indonesia, where I was facilitator and a speaker.
1. BE PREPARED!
MANAGING YOUR ORGANISATION
THROUGH A GLOBAL PANDEMIC
Workshop at Asia Media Summit 2013
28 May 2013: Manado, Indonesia
Opening remarks by Nalaka Gunawardene, Facilitator
2. This workshop…
Seeking to:
raise awareness of pandemic issues
and…
provide knowledge & tools to
enable their stations to keep
broadcasting and serve public in
the case of a fast-breaking
pandemic or other transnational
crisis.
3. Our coverage: via 4 themes
What does a pandemic
look like?
Business continuity and
disaster preparedness
Broadcasting during a
pandemic
The aftermath: trauma &
recovery
4. Our coverage: 2 types
Broadcast content
Information sourcing & verification
Editorial decisions
Ethical dilemmas
Collaboration w/ health authorities
Broadcast operations:
Staying on air, no matter what
Keeping staff healthy & motivated
Sustaining logistics in crisis times
5. Communication expertise:
Integral to outbreak control
“WHO believes it is now time to
acknowledge that
communication expertise has
become an essential outbreak
control as epidemiological
training & laboratory analysis…”
- WHO Outbreak Communication
Guidelines, 2005
[WHO/CDS/2005.28]
Online: http://tiny.cc/OCG2005
12. The world in tweets…
Mapping the Global Twitter Heartbeat
First Monday journal, May 2013
http://tiny.cc/TwtMap
13. Crying Wolf in the Global Village?
Social media have made it much easier
today than in 2003! Can same means be
used to reassure a panicky world?
14. Disaster warnings in a
cacophonous world
“The proliferation of information and
communication technologies (ICTs) adds a new
dimension to disaster warnings. Having many
information sources, dissemination channels
and access devices is certainly better than few
or none. However, the resulting cacophony
makes it difficult to achieve a coherent and
coordinated response…”
- Crying wolf over disasters undermines future
warnings by Rohan Samarajiva & Nalaka Gunawardene,
SciDev.Net, 6 February 2013 http://bit.ly/116i6hJ
15. Challenges: Old & New…
How to nurture TRUST (in govts, experts)
How best to manage EARLY WARNINGS?
When & how to admit UNCERTAINTY?
DENIAL vs. PANIC
Levels of MEDIA FREEDOM in a country
Communication strategies vs Reality
Engaging SOCIAL MEDIA (Smart mobs?)
16. Rules of engagement for today…
Main focus: Pandemics/broadcasting
Backdrop: crisis/risk communication
Everything on the record
No topic taboo
Stay focused yet flexible
Free, open exchange: share, debate
ENGAGE!