1. Evaluation Question 1
How does my poster use, develop or
challenge the conventions of real posters?
By Tanya McDonald

2. Conventional Magazine Cover
Structure
Promotional Offer
Masthead
Masthead
Tagline Issue Number
Date
Price
Cover Story Cover Story Cover Story Main Cover Story
Main Image Main Image
Cover Story Cover Story Cover Story
Cover Line Barcode
Issue
Information about film
Number
Date
Additional Cover Line Additional Cover Line Price
These are some examples of typical structures of magazine covers - the main common
features are the Masthead, the Main Image, Cover stories and the Tagline.

3. ‘Retribution’ The
Magazine Cover
(and how it conforms to conventions)

4. The Masthead
When I did my magazine cover research (which was
presented on my blog) I decided that I was going to use
the Masthead from the ‘Empire’ magazine rather than
the Masthead from the ‘Total Film’ magazine. I decided
this because the narrow shape of the ‘Empire’ magazine
better suited the ideas which I had been having while I
did the research.

5. The Masthead (continued)
After some research I discovered that the Masthead for
‘Empire’ magazine was actually the font ‘Relay
Bold’ with some slight adjustments. So, using
Photoshop I took each letter and either cut or added
parts which were needed to make it look like the
Empire Masthead. I then decided to take the original
and add a little to it by placing smaller black
version of each letter on top.