Do you know how to create impressive visual content that builds real and long-lasting relationships with top influencers? I bet you do. I do too. And Venngage has figured out how. In the past year, Venngage has doubled down on content marketing and grown traffic, sign-ups, and revenue by over 400%. Now, they use visual content like infographics to build long-lasting relationships with major influencers in their niche, and maintain a 15% growth rate week-over-week. Want to see results like that for yourself? - Find and pitch influencers in your niche - Create compelling visual content for those influencers - Build high quality backlinks with images and kill it on SEO

1. HowtouseVisualContentforHigher
RankingsandBetterRelationships
Nadya Khoja
@nadyakhoja

2. ABitAboutNadyaKhoja
● IamTheHeadofMarketingforVenngage
● IDidNOTcomefromaMarketingorBusinessBackground
● EverythingIwriteabout/Talkaboutisfrom REALExperience
● Iloveexperimentingandfiguringoutwhatworks

3. YouShouldBeHereIfYou...
● ReachedastandstillwithyourrankingsonGoogle
● Keepgettingrejectionsfrominfluencersyoureachoutto
● Wanttointegratevisualcontentintoyourmarketing
strategy
● Havealimitedbudgettodothis

4. Let’sGetStarted.

5. Doyouusealotofstock
images?Infographics?Both?
None?

6. Why“VISUAL”ContentThough?

7. Why“VISUAL”ContentThough?
Nearly75%ofmarketerssurveyedsaidthatvisualcontentperformed2to5times
BETTERthantext-basedcontent.

8. ButonTopofThat...
MarketersbelievethatOriginalGraphicsandIllustrationsare20%more
effectivethanstockimages.

9. WhatDoesThisMeanForYou?
Anopportunitytoboost:
● Relationships
● Backlinks
● Traffic
● Revenue

10. AndYouCantodoItBy
MakingInfographicsFor
Influencers.

11. YoU’llLearnExactlyHowIn
4EasySteps

12. ResearchInfluencers&TopContent
Beforeyoucancreateinfographics,youneedto
makesureyoufindrelevantinfluencerstomake
themforandrelevantcontenttouseasareference.

13. UseTheRightToolsandKeywords
● FreshWebExplorer ● MostShared
ContentResearch
● KeywordMentions

16. 3ImportantQuestions:
WhoBlogsALot?
WhoHasAHighDomain
Authority?
WhowouldWantan
Infographic?

17. TheAnswer?
ContentMarketers.
LifestyleBloggers.
EducationBloggers.
PublicRelationsPeople.

21. ExportAndOrganizeYourList
● FirstName
● LastName
● Email
● BlogTitle
● URL

22. Manualvs.VirtualAssistant

23. IncludeALinkToThe
Influencer’sTopPerforming
ContentInYourList.

24. PitchAndRequest
TheQualityofyourpitchdetermineswhetherthe
influenceranswersyouanddecideswhetheror
nottoworkwithyou. Somakeitgood.

25. YourPitchisMadeupof5Components
1. TheSubject
2. TheOpener
3. ThePresentation
4. TheAsk
5. TheSign-Off

26. TheSubject:
SubjectLinesthataredirect,straightforwardand
nottoo“salesy”performthebest.

27. TheOpener:
IftheSubjectlineisyour tinderprofile,then
theopenerisyour firstdate.Justbecausethey
swipedright,doesn’tnecessarilymeanthere
willbechemistry.

28. ThePresentation(TheOffer):
Thisiswhereyoupresentthemeatofyourpitch.Be
suretoOffertheinfluencersomething thatthey
cannotrefuse.Howdoesyoursuggestionbenefit
them?Inourcase, wearepitchingInfographics.

29. TheAsk:
Nowit’syourchancetoasktheinfluencerto
returnthefavor.Asimplesentencelike,“Would
youbewillingtoincludethisinfographicwe
madeintheoriginalblogpost?”

30. TheSign-Off:
Oftenwecansoundpushyinthesign-offofour
emails.

31. MakeanInfographic
Dothisin2verysimplesteps:
● Requestanoutline
● UseatoolorContractadesigner

32. Requestinganoutline
cutsyourworkinhalf.

33. ShouldYouUseaTooloraDesigner?
DesignerTool
AverageCost:$15-50/month
Timespent:2-5hours
Recommended:Venngage
AverageCost:$30K-40K/year
Timespent:1-7days
Recommended:Upwork

34. VenngageforBusiness
● BuildaTeamof2ormore
● SaveCustomColors,LogosandFonts
● ManageandShareTeamTemplates
● Choosefrom100sofPremiumTemplates

36. TheMoreInfluencersYouReachout
toAndCreateInfographicsFor,The
moreBacklinksYouget.

37. PromoteLikeaMachine
JustbecauseYou’vecreatedaninfographicfora
specificinfluencerdoesn’tmeanyoucan’t
promoteittootherinfluencers...

38. RepurposeTheContentBy...
● IncludingitinGuestPostsForHigh-AuthoritySites
● Pitchingittoinfluencerswhowriteaboutsimilarsubjects
● AskingBlogsWho’velinkedtotheoriginalinfographic,to
postitaswell

39. InfographicsARen’tTheOnlyTools
ToHigherRankingsandBetter
Relationships...

40. VIDEOS SlideShares
Ebooks Charts

41. HarnessYourSkills.