SlideShare ist ein Scribd-Unternehmen logo
1 von 48
Downloaden Sie, um offline zu lesen
Point Blank – Real Strife,[object Object],Evaluation,[object Object],By Nadine Cowan,[object Object]
Aims...,[object Object],In this evaluation I am going to answer 4 main questions. Using these questions I am also going to cover all the work that has been done by myself and my group in order to complete our group music video and individual digipacks.,[object Object],The 4 main questions are;,[object Object],[object Object]
How effective is the combination of yourmain product and ancillary texts?
What have youlearnt from your audience feedback?
How did you use new media technologies in construction, research, planning and evaluation stages?A2 Media / Real Strife/ Nadine Cowan,[object Object]
Marketing Aims ,[object Object],One of the first things that we did when we started this project was to research on artist similar and different to the artist that we found.,[object Object],By researching similar artist we got a incite into a typical conventions of music video similar to the genre our artist was in.,[object Object],And looking at artist from different genre gave us the opportunity to find out what was popular in other genres and possible incorporate into our video which could lead to a wider target audience.,[object Object],We also did research on distribution and promotion similar to the product we were hoping to create . ,[object Object],Doing this initial research allowed us to gain knowledge which would help us to create a music video which shows typical conventions of videos in this genre, but also a few unconventional  things to makes it stand out.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
In what ways does your media product...,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
...Develop forms and conventions of real media products?,[object Object],Casting,[object Object],[object Object],Similar,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Location,[object Object],[object Object]
I also believe that location is important when listening to the song as it allows you to visualise what our artist is talking about.A2 Media / Real Strife/ Nadine Cowan,[object Object]
...Challenge forms and conventions of real media products?,[object Object],[object Object]
Also although it is talking about the struggle of growing up he  continues  to talking about the hope that he has for himself and friends that are in the same situation. ‘‘Noting but love for my brother, pull each other out the struggle’’,[object Object],The Song,[object Object],[object Object]
By making our whole video black and white it makes it stand out slightly to typical videos.The Video,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Costume,[object Object],[object Object]
Although grime videos don’t typically have costumes the artist and extra many have a dress code such as ‘All black’ or the same style top.
As you can see in the two pictures on the left, in the top picture they are all in similar coloured outfits and in the bottom picture they are all in the same top promoting the crew ‘Boy Better Know’A2 Media / Real Strife/ Nadine Cowan,[object Object]
Techniques used to create meaning... ,[object Object],At one point in the video our artist says ‘eyes going blurry’ and we made our video go in and out of focus this connect the song with the video.,[object Object],He then says ‘take a walk in my shoes ’ and the video switches to a pathway in his estate, this reinforces that our artist is in his area and shows the audience ‘his path’,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
How effective is the combination of your main product and ancillary texts?,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Making the video,[object Object],While filming we came across a number of problems;,[object Object],One of the biggest was with one of the cameras that we used during our first session of filming. The setting had been changed resulting in all the camera setting appearing on our raw material when opened up on editing software this set us back as we had to reshoot those scenes again.,[object Object],Another problem that we came across while editing was that we didn't have enough footage e.g. cut aways, so special effects had to be used to give the effect of more footage.,[object Object],Although we did have a number of set backs and complications i can say that making the video was a fun process . We gained knowledge on how to film a video using a digital camcord and then using editing software to put it all together.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Throughout the video there are number of shaky shots and shots that are in and out of focus. We did this intentionally as we believe that it gave our video a more realistic feel  instead of something that was staged. Also the shaky shots relate to the outside location more as well.,[object Object],[object Object]
Also REM video to ‘what's the frequency Kenneth ’ also has the shaky shot similar to ours video. Although it is from a different genre of music I think it fits both of them. (http://www.youtube.com/watch?v=ZIOXQp-YGpQ)A2 Media / Real Strife/ Nadine Cowan,[object Object]
In the studio,[object Object],While filming in the studio one of the main things that we had to think about was lighting. There was no natural lighting so the lights positioned on the top of the camera the was the main source of light.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
On Location; Rayners Lane estate,[object Object],While on location we had to be cautions of the time, As it was winter when we filmed it became dark very early, so sticking to a time schedule was important. Additionally we had to watch out for the public incase they got into one of the shots.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Digipack,[object Object],While filming we decided to do a photo shoot of our artist. The images in the photo shoot could then be used for our adverts and CD front, back and insides.,[object Object],These are some of the images that we took while filming...,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
A2 Media / Real Strife/ Nadine Cowan,[object Object]
Advert,[object Object],These two album covers by ‘Dizzee Rascal’ were two big inspirations when creating my advert. I like the use of big bold colours and the fact that it is very simple and easy on the eye. I thought that this was key when creating the advert as it had to be eye catching and easy to remember. Also the same font is use on both album covers.  ,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Initially this was the advert cover that I started designing. I changed it as this image is used on the front cover of the CD and I didn't think it was a good idea to use it twice. Also we took so much images in the photo shoot i thought it would be a waste to use the same image several times.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Editing,[object Object],I added in the 5 stars and quote.,[object Object],Erased the background.,[object Object],Changed the background to yellow.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Advert,[object Object],I choose the yellow as it is a very eye catching colour  and can be seen from a distance.,[object Object],Also the colour yellow and black together has a connotation of being quiet ‘warning’ colours  when together.,[object Object],Insects such as Bees are black and yellow and when stung by them they give off a poisonous chemical ,[object Object],Also black and yellow tape is used is used by people such as police when cornering off a area to warn people.,[object Object],By using these colours it catches people eyes but also a has a subliminal message that he is a new artist that wants to be taken seriously.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
CD,[object Object],When making my CD pack I wanted it to fit in with the ‘grime/ UK rap’ genre but at the same time stand out from current singles out at this time, something slightly unconventional the genre as he is a up and coming artist.,[object Object],Wretch 32,[object Object],Skepta,[object Object],Chipmunk,[object Object],All up and coming artist from the same Music Genre as our artist ,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
This mix tape by Bashy was inspiring when it came to me making my own CD pack. I like the mix of reality and futuristic techniques, not to much of either makes for a good combination. It allows to show his personal style but still be recognizable to consumers.,[object Object],This is a roll deep album cover. Although I do think that this I a excellent album cover for our artist first single I think that all the animation may be too much. ,[object Object],As he is a up and coming artist it is important that consumers can recognize him and his product and with a lot of animation that may be hard for them. This kind of stuff would be perfect for future single or album covers.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Front cover,[object Object],This is my final front cover for my CD. I think that its a good mix of reality and futuristic styles.,[object Object],I flipped the image.,[object Object],The background is a artists aspect of a cityscape. I used Photoshop to change the colour to fit in with the theme ,[object Object],The ‘P’ in Point Blank is a font called ‘God of war’ and I used it as I think it stand out slightly to usual font, also I reflects the ‘P’ on our artist hat. ‘Impact’ font is used for the rest of the font.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Insides,[object Object],When doing the inside of the CD pack I didn’t want to do much editing as there was a lot of that on the front and back. I simply use two images and cropped them so they were closer up. I use a image of a microphone because when I was  doing my research I found that often the inside a CD case were images or what the artist like. E.g. in the inside of 50 cent album there is a close up of just his arms with money laying on top and ‘Bling’. I Also added a quote that our artist say during the track ‘RL Real Life…’, I think this makes it more personal to him and the song.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Back cover,[object Object],This is the back cover for my CD pack. I wanted to keep it very simple and to the point. ,[object Object],Use of the ‘God of war’ and ‘Impact’ font again authenticates the product.,[object Object],I added the ‘Parent advisory’ logo as I think it again authenticates the product as something genuine. ,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
How effective is the combination of your main product and ancillary texts?,[object Object],Overall I do think that our music video and digipacks  have a lot of synergy.,[object Object],All the images that I have used include our artist with headphones on this reinforces that he is a musician and is  passionate about music. ,[object Object],Again the city background reinforces that our artist is from a city. Although the background may not look like the estate that he lives on, in the song he talking about himself getting out of that area to a better place and the use of modern buildings shows were is he aiming to get.,[object Object],On the insides of the CD pact there is one image of a microphone and another  of our artist and his friends. These two images again reinforce that our artist is passionate about music and hopes to bring his friends through in any success that he gains (this is also mentioned in the song).,[object Object],The advert that I created represents and promotes our artist very well. It is straight to the point yet has all the details needed for people interested in his music. Also the bright yellow background is something that is eye catching from a long distance away and also something easy to remember.,[object Object],Using the same font for both parts of the digipack makes it more recognizable to consumers.,[object Object],Overall I believe that the combination of our main product the music video and ancillary text the digipacks has created a synergetic product which all compliment each other.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
What have you learned from your audience feedback?,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Final cut raw,[object Object],When we completed our video to a final stage we got a group of people to watch over it and give their honest opinions. By doing this we had the change to say what we would improve in the future, but also do slight improvements if possible.,[object Object],This is the feedback that we got,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
It was an ok attempt. I like the Varity of shots and changing in colour of the jacket although there is a lack of footage.,[object Object],Really liked it, positive song, not the usual UK grime vide; editing was also good.,[object Object],Good, Very good!,[object Object],Good, Some of the clips could have been smaller.,[object Object],I like it! The song is good, not your typical ‘grime’ song. I feel like I could be friends with the artist.,[object Object],Really good, i like the use of black and white.,[object Object],‘HARD’ although more extras would make it better.,[object Object],Its good, I couldn't do better so I'm not going to criticise.,[object Object],Some clips are to long! Very good editing.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Hearing the audience feedback let us know what was good about our video and also the things that we needed to changed.,[object Object],Overall the video was a success and everyone enjoyed it.,[object Object],The one thing that kept on popping up was the ‘lack of footage’ that we had used and this meant that some shots were too long and become boring. ,[object Object],Thanks to the audience feedback we gain the chance improve those aspects of our video,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Questions,[object Object],Do you think our music video would be suitable on music channels such as MTV base and AKA?,[object Object],Has the addition of footage made our video better?,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
After seeing our video and Digipack how much would you pay for our CD pack?,[object Object],Would you watch our video again?,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Do you think our product is representative of the ‘Grime’ Genre?,[object Object],13 people agreed that our music video did fit in with the ‘Grime’ genre due to things such as the locations, casting and message in the song.,[object Object],7 people didn't agree that our music video didn't fit the ‘Grime’ genre as it didn't follow some of the conventions such as the black and white theme throughout.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Do you think that our music video and digipack is technologically advanced?,[object Object],75% of the people that we asked agree that it was technologically advances, most people quoting ‘considering it was your first attempt the editing is at a decent standard and the use of black and white must have been something quiet challenging to do ’.,[object Object],25% didn't agree mainly saying that some of the editing between shots wasn't sharp.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
Comparing our Digipacks...,[object Object],We had to choose the best digipack. When it came to comparing we only had myself and Shakira to do so. We took them around asking  people which one was most eye catching and which one they like the most.,[object Object],Shakira front and back was more popular.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
My insides won out of the two.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
My advert got more votes. People said it was more eye catching.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
What music/ radio channels will your product be air on?,[object Object],First I think that channel aka would be a good place to start airing our video as it is a channel that focuses mainly on British urban so our target audience is bound to watch it and hopefully create a fan base for our artist which would hopefully get our artist more well known.,[object Object],Flava is a music channel that focus mainly on hip-hop and RnB music but often play songs that have become popular from music channels such as AKA. And with a wider audience that AKA it would hopefully give our artist more publicity.,[object Object],MTV base is the most popular and commercial music channel out of the 3 and is also very popular world wide. If we were able to get our artist one this channel we have open a new door into possible in a Varity on counties.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]
At 1xtra Tim Westwood presents a show between 4pm-7pm on weekdays and 9pm-11pm. He has had a lot of artist from that same genre as our artist pass through his show including chipmunk, Wiley and Tinie Tempah who all now have successful music videos playing on all the TV channels that I spoke about.,[object Object],Choice fm is also  one of London's most popular radio stations for hip hop and RnB and similarly to 1xtra a lot of artist from the grime genre have passed through the station and had a number of there tracks played on a regular basis, including Tinchy Stryder and N-Dubz.,[object Object],A2 Media / Real Strife/ Nadine Cowan,[object Object]

Más contenido relacionado

Was ist angesagt?

Evaluation finalll
Evaluation finalllEvaluation finalll
Evaluation finalllc-o-u-r-t-s
 
Draft Script - Tara Rendell
Draft Script - Tara RendellDraft Script - Tara Rendell
Draft Script - Tara Rendellrhsmediastudies
 
Advanced portfolio
Advanced portfolio Advanced portfolio
Advanced portfolio aaziz5
 
Written evaluation
Written evaluationWritten evaluation
Written evaluationFazBegum
 
a2 Music video evaluation
a2 Music video evaluationa2 Music video evaluation
a2 Music video evaluationclionamartin
 
Music video project evaluation
Music video project evaluationMusic video project evaluation
Music video project evaluationlydia
 
Audience feedback
Audience feedbackAudience feedback
Audience feedbackarfa4739
 
Evaluation final
Evaluation finalEvaluation final
Evaluation finalc-o-u-r-t-s
 
Question 3 evaluation presentation
Question 3 evaluation presentationQuestion 3 evaluation presentation
Question 3 evaluation presentationPreston Manor
 
Evaluation Part Two
Evaluation Part TwoEvaluation Part Two
Evaluation Part TwoNicola-99
 
Evaluation
EvaluationEvaluation
Evaluationmarciiax
 
Evaluation 120
Evaluation 120Evaluation 120
Evaluation 120marciiax
 
Question 2 evaluation presentation
Question 2 evaluation presentationQuestion 2 evaluation presentation
Question 2 evaluation presentationPreston Manor
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentationPreston Manor
 

Was ist angesagt? (20)

Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation finalll
Evaluation finalllEvaluation finalll
Evaluation finalll
 
Draft Script - Tara Rendell
Draft Script - Tara RendellDraft Script - Tara Rendell
Draft Script - Tara Rendell
 
A2 evaluation
A2 evaluationA2 evaluation
A2 evaluation
 
Advanced portfolio
Advanced portfolio Advanced portfolio
Advanced portfolio
 
Written evaluation
Written evaluationWritten evaluation
Written evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
a2 Music video evaluation
a2 Music video evaluationa2 Music video evaluation
a2 Music video evaluation
 
Music video project evaluation
Music video project evaluationMusic video project evaluation
Music video project evaluation
 
Audience feedback
Audience feedbackAudience feedback
Audience feedback
 
Evaluation final
Evaluation finalEvaluation final
Evaluation final
 
Question 3 evaluation presentation
Question 3 evaluation presentationQuestion 3 evaluation presentation
Question 3 evaluation presentation
 
Personal Evaluation
Personal Evaluation Personal Evaluation
Personal Evaluation
 
Evaluation Part Two
Evaluation Part TwoEvaluation Part Two
Evaluation Part Two
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation 120
Evaluation 120Evaluation 120
Evaluation 120
 
Question 2 evaluation presentation
Question 2 evaluation presentationQuestion 2 evaluation presentation
Question 2 evaluation presentation
 
Question 4 evaluation presentation
Question 4 evaluation presentationQuestion 4 evaluation presentation
Question 4 evaluation presentation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Personal evaluation
Personal evaluationPersonal evaluation
Personal evaluation
 

Andere mochten auch

Language learning difficulty or a disability
Language learning difficulty or a disability Language learning difficulty or a disability
Language learning difficulty or a disability David Deubelbeiss
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionIn a Rocket
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanPost Planner
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting PersonalKirsty Hulse
 

Andere mochten auch (6)

Cd cover
Cd coverCd cover
Cd cover
 
Evaluation
EvaluationEvaluation
Evaluation
 
Language learning difficulty or a disability
Language learning difficulty or a disability Language learning difficulty or a disability
Language learning difficulty or a disability
 
Learn BEM: CSS Naming Convention
Learn BEM: CSS Naming ConventionLearn BEM: CSS Naming Convention
Learn BEM: CSS Naming Convention
 
How to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media PlanHow to Build a Dynamic Social Media Plan
How to Build a Dynamic Social Media Plan
 
SEO: Getting Personal
SEO: Getting PersonalSEO: Getting Personal
SEO: Getting Personal
 

Ähnlich wie Evaluation

Media evaluation a2
Media evaluation a2Media evaluation a2
Media evaluation a2afletcher97
 
Advanced portfolio evaluation2
Advanced portfolio evaluation2Advanced portfolio evaluation2
Advanced portfolio evaluation2Laura Vernum
 
Media Studies A2 Evaluation question 1
Media Studies A2 Evaluation question 1Media Studies A2 Evaluation question 1
Media Studies A2 Evaluation question 1lewisgore
 
Question 2 – how effective is the combination
Question 2 – how effective is the combinationQuestion 2 – how effective is the combination
Question 2 – how effective is the combinationSantanaStewart
 
v1- with note Evaluation 25 4-10
v1- with note Evaluation 25 4-10v1- with note Evaluation 25 4-10
v1- with note Evaluation 25 4-10harrowcollegemedia
 
Evaluation write up
Evaluation write upEvaluation write up
Evaluation write upmaggsomoyele
 
Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 ayonna
 
Presentation1
Presentation1Presentation1
Presentation1AbbieYapp
 
In what ways does you media product use, develop or challenge forms and conv...
In what ways does you media product  use, develop or challenge forms and conv...In what ways does you media product  use, develop or challenge forms and conv...
In what ways does you media product use, develop or challenge forms and conv...RachAH
 
A2 Media Studies Evaluation
A2 Media Studies EvaluationA2 Media Studies Evaluation
A2 Media Studies EvaluationNaomi Troon
 
Evaluation
EvaluationEvaluation
Evaluationkerfi
 
Media Evaluation Question 2
Media Evaluation Question 2Media Evaluation Question 2
Media Evaluation Question 2alanahhh1
 
Evaluation
EvaluationEvaluation
Evaluationnishil15
 

Ähnlich wie Evaluation (20)

Media evaluation a2
Media evaluation a2Media evaluation a2
Media evaluation a2
 
Media script Catherine
Media script CatherineMedia script Catherine
Media script Catherine
 
Q2
Q2Q2
Q2
 
Advanced portfolio evaluation2
Advanced portfolio evaluation2Advanced portfolio evaluation2
Advanced portfolio evaluation2
 
Media Studies A2 Evaluation question 1
Media Studies A2 Evaluation question 1Media Studies A2 Evaluation question 1
Media Studies A2 Evaluation question 1
 
Question 2 – how effective is the combination
Question 2 – how effective is the combinationQuestion 2 – how effective is the combination
Question 2 – how effective is the combination
 
Evaluation 25-04-2010
Evaluation 25-04-2010Evaluation 25-04-2010
Evaluation 25-04-2010
 
v1- with note Evaluation 25 4-10
v1- with note Evaluation 25 4-10v1- with note Evaluation 25 4-10
v1- with note Evaluation 25 4-10
 
Question 1
Question 1 Question 1
Question 1
 
Evaluation write up
Evaluation write upEvaluation write up
Evaluation write up
 
Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1 Ayonna Media Evaluation Task 1
Ayonna Media Evaluation Task 1
 
Presentation1
Presentation1Presentation1
Presentation1
 
In what ways does you media product use, develop or challenge forms and conv...
In what ways does you media product  use, develop or challenge forms and conv...In what ways does you media product  use, develop or challenge forms and conv...
In what ways does you media product use, develop or challenge forms and conv...
 
A2 Media Studies Evaluation
A2 Media Studies EvaluationA2 Media Studies Evaluation
A2 Media Studies Evaluation
 
Media - Evaluation Task 1
Media - Evaluation Task 1Media - Evaluation Task 1
Media - Evaluation Task 1
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation music video
Evaluation music videoEvaluation music video
Evaluation music video
 
Media Evaluation Question 2
Media Evaluation Question 2Media Evaluation Question 2
Media Evaluation Question 2
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 

Evaluation

  • 1.
  • 2.
  • 3. How effective is the combination of yourmain product and ancillary texts?
  • 4. What have youlearnt from your audience feedback?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Although grime videos don’t typically have costumes the artist and extra many have a dress code such as ‘All black’ or the same style top.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. Internet social networks such as MySpace and face book allowed us to search from up and coming talent.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.