Nadeem Aziz has over 24 years of experience in FP&A roles. He discussed Actavis' organizational lifecycle and the impact of planning during different stages. In the growth stage, planning defined IT needs, established reporting, and introduced strategic planning. In the transition stage after an LBO, planning developed integrated systems and driver-based reporting. In the adaptive stage, planning focused on cash flow forecasting, business factors, and contingency planning. Lessons included developing performance understanding, robust forecasting and reporting, leveraging tools, and focusing on commercial initiatives.
2. Nadeem Aziz -
Formerly Head of Group Planning for 5 Years at
• Over 24 years experience in FP&A roles
• Worked across many industries
Director Director Global
European FP&A Business Analysis
Head Group
Currently Director Internal Audit Financial Planning
MBA, DipM, DMS, ACMA, FCMI, CGMA
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3. Agenda
1 Introduction
2 Business Planning challenges
3 Understanding Organisational life cycle
4 Who are Actavis – How can it’s experience help planning
5 Impact of Planning on the Life Cycle of Actavis
1) Growth Stage
2) Transition & Consolidation Stage
3) Adapt or Die Stage
6 Lessons for Planning
3 March, 2013
4. Business Planning Challenges
Objective Does the business know where they are going?
Systems Are the systems and tools appropriate to do job?
Process How can management deliver on its objectives?
Output How is business progress tracked and adjusted?
Control Do we trust the management will deliver outcomes?
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8. Organisational Life cycle
sales
Transition & Adapt
Growth Consolidation or Die
Mgt by
Mgt By Activity Mgt by Objective
Bureaucracy
Time
Guided by Norms & Controlled by
Guided by Instinct
Past Events Systems & process
Emphasis on Emphasis on Emphasis on
Learning Building Maintenance
Entrepreneurial Play to Win Play not to Loose
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10. Actavis roots –
Manufactures, distributes, markets & sells generic drugs
Actavis 1956 - 1999
Bangalore, India
• 146 employees
API Development
• Present in 1 country
• EUR 57 million in sales
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12. Actavis
Current Position Today
Actavis in 2011
Bangalore, India
• A top-5 generic player
API Development
• EUR 1.840 billion estimated sales in 2011
• Present in over 40 countries
• 1100 molecules on the market
• 315 projects in the pipeline
• 719 launches planned for 2011
• 20 billion tablets/capsules manufactured 2011
• Over 10,000 employees
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13. Actavis
Critical Life Cycle Phases
1 Growth – Managing through Rapid growth
•
2 Transition – Managing through a Leverage Buyout
•
3 Adapt - Managing in Uncertain times
•
3 March, 2013 13
15. Actavis – Background in 2006
Objective System Process Output Control
• No Strategic Plan
in place
• Short term focus
• Little Group
Coordination
• Just get the job
done
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16. Actavis – Background in 2006
Objective System Process Output Control
• No Strategic Plan • Low systems
in place capabilities
• Short term focus • Knowledge base of
the team low
• Little Group
Coordination • Different system
across the business
• Just get the job
done
16
17. Actavis – Background in 2006
Objective System Process Output Control
• No Strategic Plan • Low systems • Fragmented
in place capabilities
• Little integration
• Short term focus • Knowledge base of between
the team low businesses
• Little Group
Coordination • Different system • All hands to the
across the business pumps
• Just get the job
done
17
18. Actavis – Background in 2006
Objective System Process Output Control
• No Strategic Plan • Low systems • Fragmented • Non Standardised
in place capabilities Reporting
• Little integration
• Short term focus • Knowledge base of between • Backward looking
the team low businesses focus
• Little Group
Coordination • Different system • All hands to the • Policies
across the business pumps Inconsistent
• Just get the job across the Group
done
18
19. Actavis – Background in 2006
Objective System Process Output Control
• No Strategic Plan • Low systems • Fragmented • Non Standardised • Data Quality
in place capabilities Reporting unreliable
• Little integration
• Short term focus • Knowledge base of between • Backward looking • No confidence on
the team low businesses focus trend analysis
• Little Group
Coordination • Different system • All hands to the • Policies
• Do it and figure
across the business pumps Inconsistent
it out later
• Just get the job across the Group
done
19
20. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
20
21. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
• By establishing comprehensive reporting calendar enabling key processes
2 to be coordinated with management across the company
21
22. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
• By establishing comprehensive reporting calendar enabling key processes
2 to be coordinated with management across the company
• Establish a common language and developed policies and definitions so
3 that comparatives would be more meaningful
22
23. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
• By establishing comprehensive reporting calendar enabling key processes
2 to be coordinated with management across the company
• Establish a common language and developed policies and definitions so
3 that comparatives would be more meaningful
1) Quality and reliability of reporting enhanced establish monthly
4 management reporting and quarterly forecasting
23
24. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
• By establishing comprehensive reporting calendar enabling key processes
2 to be coordinated with management across the company
• Establish a common language and developed policies and definitions so
3 that comparatives would be more meaningful
1) Quality and reliability of reporting enhanced establish monthly
4 management reporting and quarterly forecasting
1) Strategic planning disciplines introduced to
5 support investment prioritisation decisions.
24
25. Actavis – Impact of Planning
During the Growth Stage – Time of Rapid Change
• Planning defined the IT functionality needed to service growth and
1 managed the requirements needed to service future enhancements
• By establishing comprehensive reporting calendar enabling key processes
2 to be coordinated with management across the company
• Establish a common language and developed policies and definitions so
3 that comparatives would be more meaningful
1) Quality and reliability of reporting enhanced establish monthly
4 management reporting and quarterly forecasting
1) Strategic planning disciplines introduced to
5 support investment prioritisation decisions.
1) Built capability of the Financial planning team
6 establish feedback loop to enhance future processes
25
26. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
26
27. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
• Supporting quarterly business reviews with dynamic reporting
2 through standard system generated reports in Cognos
27
28. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
• Supporting quarterly business reviews with dynamic reporting
2 through standard system generated reports in Cognos
• More forward looking trend base analysis developed, more
3 robust forecasting 3YP and Budget process integrated
28
29. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
• Supporting quarterly business reviews with dynamic reporting
2 through standard system generated reports in Cognos
• More forward looking trend base analysis developed, more
3 robust forecasting 3YP and Budget process integrated
1) Driver based consolidation of business commentaries
4 giving greater visibility to business variances
29
30. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
• Supporting quarterly business reviews with dynamic reporting
2 through standard system generated reports in Cognos
• More forward looking trend base analysis developed, more
3 robust forecasting 3YP and Budget process integrated
1) Drive based consolidation of business commentaries
4 giving greater visibility business variances
1) Greater focus on risk and opportunity planning and
5 reporting to external investors
30
31. Actavis – Impact of Planning
Transition Stage: Following Leverage Buyout
• Developed integration financial systems across the group
1 leveraging Local ERPs and Data Warehouse functionality
• Supporting quarterly business reviews with dynamic reporting
2 through standard system generated reports in Cognos
• More forward looking Trend base analysis developed, more
3 robust forecasting 3YP and Budget process integrated
1) Drive based consolidation of business commentaries
4 giving greater visibility business variances
1) Greater focus on risk and opportunity planning and
5 reporting to external investors
1) Building business partner relationship by engaging
6 strategic projects and business modelling.
31
32. Actavis – Impact of Planning
Adaptive Stage: Managing in Uncertain Times
• Greater focus on Cashflow forecasting and
1 alignment with Treasury
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33. Actavis – Impact of Planning
Adaptive Stage: Managing in Uncertain Times
• Greater focus on Cashflow forecasting and
1 alignment with Treasury
1) Drive focus on critical business success factors
2 developing greater business alignment -
Price Erosion, Material & expense savings and driving new products.
33
34. Actavis – Impact of Planning
Adaptive Stage: Managing in Uncertain Times
• Greater focus on Cashflow forecasting and
1 alignment with Treasury
1) Drive focus on critical business success factors
2 developing greater business alignment -
Price Erosion, Material & expense savings and driving new products.
3
• Actively manage external
investor relationships and Debt
Restructuring
34
35. Actavis – Impact of Planning
Adaptive Stage: Managing in Uncertain Times
• Greater focus on Cashflow forecasting and
1 alignment with Treasury
1) Drive focus on critical business success factors
2 developing greater business alignment -
Price Erosion, Material & expense savings and driving new products.
3
• Actively manage external
investor relationships and Debt
Restructuring
• Contingency Planning greater
4 focus on Investment tracking
35
36. Lessons for Planning
Strategic Analyse
Alignment Performance
Deliver
Commercial
Value
36
37. Lessons for Planning
Develop a deeper understanding of
performance
Strategic Analyse
Alignment Performance
Deliver
Commercial
Value
37
38. Lessons for Planning
Develop a deeper understanding of
performance
Strategic Analyse
Alignment Performance
Robust Forecasting, Budgeting & Reporting
to ensure effective decision support
Deliver
Commercial
Value
38
39. Lessons for Planning
Develop a deeper understanding of
performance
Strategic Analyse
Alignment Performance
Robust Forecasting, Budgeting & Reporting
to ensure effective decision support
Deliver
Commercial Leverage tools & resources to drive greater
Value & more efficient analytical insight
39
40. Lessons for Planning
Develop a deeper understanding of
performance
Strategic Analyse
Alignment Performance
Robust Forecasting, Budgeting & Reporting
to ensure effective decision support
Deliver
Commercial Leverage tools & resources to drive greater
Value & more efficient analytical insight
Work on critical commercial initiatives to
ensure delivery of target performance
40
Ask all the people to stand (summarise and ask them to sit)- All children like companies go through growing pains how we manage in these periods determines how successful we will be in life the. the same is true for companies. The presentation will look at : The role of Planning plays in rapidly changing company like Actavis during its life The role planning played at various stages in its life to help it remain successful
I have over 20 years experience in Planning Having worked in number of Blue Chip companiesWitnessed both good and bad practices – which has given me unique insight Some of those learning I would like share with you today.I am not going to stun you with strange management principals but use it help guide a practical perspective of the role of planning with a company going through change.
Planning manages across the organization and supports management in many ways We look at the organization across 5 criteria'sTo understand how planning to respond we need to consider
Rapid Growth- Task driven - chasing every opportunity risk taking common growing and learning – like kid learning to walk - Much like the Hunter guided by instinctTransition and Consolidation - Farmer where you reaping the reward of past events Process start to get more formalised Still in growth mode – so looking at winning more business. Objectives and targets become formal means managing complexity Adapt or DieManagement by Bureaucracy – by committee , decision taking slow but safeOrganisation are risk averse – focus play not loose More focused on cost saving and maintain market positions At this satge you see companies launching new products or innovating
Given this background – let see how it helps to understand the role planning played in a rapidly changing company like ActavisWhy is Actavis Recently Harvard Business School – looked at Actavis as case study in change Management as it was one the fast growth companies in industry I believe it offer many lesson in the planning environment too.
No framework to review progress – large adhocTimely decision not madeRisk losing sales opportunity
Fundamental step:Language changed – Bus vs FX LE vs Mgt Reporting – need for standard costingImportance of this allowed commercial business to now what their cost base was when making deals Force the manufacturing commercial side of the business to manage costs as any variance to standard were report in their P&Ls.Definitions New product Launches etc
No strategic planning in placeUnable prioritise choice acquisitions were made but no clear integration . No understand resource to service. Planning played critical role here.
Building a robust knowledgeable team Standardised templates – pack were heavy but it forced people /disciplined meaningful feedbackEducated the team
Integrated ERP – actuals integrated in planning models up to this point process was rather manualComparatives – included.
Integrated Budget with 3YPPlanning fertigue
Leverage buyout chanaged focus Private company – but banker breathing down Debt syndication – support this process
The phase of planning shift now supporting the businessUpto this point we were building chasing data to keep up with pace of change but now able focus on business value
In uncertain time – Recession and over leveraged meant that the business focused more short term deliverables
Adapting -Looking new product or exploting new markets Heavy focus on costs, discounts and efficiency in process – planning and analaysis was critical providing this support
Over leverage – preparing business case for justifying debt restructuring – Planning key