At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.
I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.
4. Internet Landscape
Population: 1.3 billion (UN, 2012)
Internet Users: 137 million (Dec 2012)
Percentage of Population on Internet:11.37%
Launch: 1995
Internet Domain: .in
3rd Highest number of Internet users (June 2012)-
behind China and USA
6. 75% of mobile internet
users between the ages of 20
to 30.
7. Mobile Landscape
Population: 1.3 billion (UN, 2012)
Mobile subscribers: 0.9 billion (June 2012)
Mobile Penetration: 78%
Mobile Internet user base: 87 million (Mar 2013)
Top Smartphone Apps
1. WhatsApp Messenger
2. Facebook
3. Google Play Store
9. In India,
1 in 4 online minutes
are Spent on Social
Networking Sites
10. Social Media Landscape
Social Media user base: 60 million (Nov 2012)
Social Media Penetration: 5%
Percentage of Internet users on Social Media : 60%
Demographic segment having highest number of users
21-35 years
Top Social Media sites (Sept 2012)
1. Facebook (97%)
2. Google+ (34%)
3. LinkedIn (17%)
21. Censorship
Internet security
Absence of a law on Children’s online
protection
Inadequate ICT Infrastructure
Ambiguity over Section 66A of the IT Act
(Which lead to several arrests in the last 10
months)
Malware/Spam/Phishing
Challenges
24. Extension of donor relations
Fundraising
Public awareness of initiatives
Sharing of expertise and knowledge
Connect with other organizations
Recruiting
Crowdsourcing
Gamification
Opportunities
25. Share your Organ donor status on Facebook
YouTube’s exclusive program
27. • Penetration: 7.14%
• User base: 86 million (Jun 2013)
• Global userbase- 1.11 billion (May 2013)
• Global Ranking: 2
• Demographics: 18-24 years (49%) ; 25-34years
(28%) ; Male: 74%; Female: 26%
• Accessed by 97% of all Internet users in India
• If Facebook were a country it would be the third
largest behind China and India.
Facebook#
28. • Penetration: 2.65%
• User base : 33 million (Apr 2013)
• Global userbase- 0.5 billion (August 2013)
Twitter#
• Penetration: 1.72%
• User base: 20 million (Apr 2013)
• Global Ranking- 2
LinkedIn#