This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
Unlocking Passive Income: The Power of Affiliate Marketing
It All Starts With A Story (Focus On Farming)
1. Rod Brooks – NW Marketing Guy
VP & CMO
PEMCO Mutual Insurance
Seattle, Washington
Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn
source | Nielsen study (August 2010)
2. Rod Brooks – NW Marketing Guy
Twitter
Hashtag
#Farming10
@NW_Mktg_Guy
source | Nielsen study (August 2010)
14. 1
Customer
I can only win
by losing!
• Integrity
• Responsibility
• Courage
And I really
don’t want to
talk about it.
15. 2
Industry
• Highly regulated industry
• Product perceived as a commodity, little innovation
• Occasionally sought, seldom talked about product
• Industry ad spending at astronomically high levels
3
Environment
• Integrity
• Responsibility
• Courage
• New Influence by peers, friends, and strangers online
• New & unfamiliar channels sustain brand conversations
20. 92% of global
consumers say they
trust recommendations
above all other forms
of advertising
source | A.C. Nielsen Report – “Global Trust In Advertising & Brand Messages” (2012)
22. 70% of global
consumers say they
trust ratings and reviews
found on online platforms
and websites.
source | A.C. Nielsen Report – “Global Trust In Advertising & Brand Messages” (2012)
62. 2. Decide to be affected
• Integrity
• Responsibility
• Courage
63. We love our
evergreen
trees… but
we despise
telephone
trees!
Please make • Integrity
real people • Responsibility
• Courage
available to
answer your
phone!
73. Our Belief:
There is no such thing as a
commodity. All products and
• Integrity
services can be made to be
• Responsibility
• Courage
differentiated, remarkable
and talkable!
74. Our Mantra:
Turning touchpoints into
talking points and making the
• Integrity
routine remarkable!
• Responsibility
• Courage
80. Big Family Farmer
Thank You To
Northwest Artist Guy:
www.samday.com
source | Nielsen study (August 2010)
81. Rod Brooks – NW Marketing Guy
PEMCO Insurance:
V.P. and CMO
----------Follow Rod on
Twitter:
@NW_Mktg_Guy
Facebook:
Northwest Marketing Guy
Blog:
www.SeeingTheEdge.com
source | Nielsen study (August 2010)