Web Analytics: The Key To Enhance Online Experience And Drive Sales

1. Web Analytics:
The Key To Enhance Online Experience And Drive Sales
An Enterprise Web Solutions Company

2. Agenda
 Web Analytics
 Process
 Benefits
 Techniques To Enable Customer Behavior Analysis
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 2

3. Web Analytics
The measurement, collection, analysis and reporting of internet data for purpose of
understanding and optimizing the web usage.
On Site Web Off Site Web
Analytics Analytics
Measures and tracks
Measures and tracks
website traffic
a visitor’s navigation
referred from
on a website
external sources
Includes tracking on Includes tracking of
pages, links, assets, vi campaigns, social
deos, audios, geo media sites, social
sites, conversions, blo engine marketing and
gs, etc email marketing
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 3

4. What Web Analytics Does?
Web analytics is a robust tool that allows to easily visualize content, assimilate insights quickly and to
meet the dynamic demands of an online business.
Traffic & • To measure and analyze the traffic and conversion rate
conversions
• To track the number of visitors that visit the website including unique, new, and
Visitors repeat visitors
• To identify the percentage of visitors leaving the website from the entry page
Bounce rate without navigating any further into the website
Pages • To identify the performance of pages
Time spent • To measure how much time visitors spend on the website during their visit
Page views • To track how many times pages of a website are viewed
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 4

5. Why Web Analytics?
It is vital to understand how the website works and its weak points to make it successful
and build future strategies.
 Diversified business reporting
 Increasing ROI by defining scope of SEM
 Understanding user behavior and improving customer satisfaction
 Gauging and enhancing user engagement
 Identifying problems and opportunities
 Enhancing inefficient campaigns
 Gaining e-business intelligence information
 Insights and recommendations to site revamp
 Improving vital websites KPI performance
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 5

6. Process Of Web Analytics
Analyze Website
Implement Implement Tracking
WEB
ANALYTICS
Insights & PROCESS
Create Reports
Recommendations
Data Mining &
Define KPIs
Analyzing
KPIs such as pageviews, visitors, bounce rate, unique visitors, etc
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 6

7. Benefits Of Web Analytics
Appropriate presence of social media links to increase visibility
Enhanced user experience with the presence of marquees
Reduced bounce rates & enhanced stickiness through proper usage
of space
Easy and quick navigation with better information categories
Optimized PDF links for enhanced browsing experience
More viewers & promotions through interactive tours including
audios & videos
Knowledge centre & case studies sections rendering quick & relevant
information
Measure & maximize ROI
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 7

8. Techniques To Enable Customer Behavior Analysis
Marketing Business
Customer Segmentation
Intelligence
Techniques
Personalization And
CRM Integrations
Targeting
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 8

9. NVISH’s Value Add
Conversions & Strategic Planning Programs &
Lead Generation & Insights Campaigns
• Analysis of • Help in future • Analysis to
important areas planning increase visibility
• Traffic • Analytics & • Traffic analysis of
monitoring suggestions marketing
• Help in budget • GEO’s traffic campaigns
planning analysis • Continuous
analysis &
insights
NVISH SOLUTIONS INC. © 2012 All rights reserved Website: www.nvish.com │ E-Mail: info@nvish.com Slide 9

10. OFFICE LOCATIONS DEVELOPMENT CENTERS
HEADQUARTERS SALES OFFICE CENTER I CENTER II
5201, Great America Pkwy, 81 Oxford St. London DLF Info City Quark City SEZ,
Suite 320 W1D2EU, First Floor, Tower E, IT Park A-40, Phase VIII,
Santa Clara CA 95054 United Kingdom Chandigarh 160101 Mohali - 160071
Phone : (+1)-408-730-2615 Phone : (+44)-207-993-4843 India India
Phone: (+91)-172-433-7709 Phone: (+91)-172-400-8500
Website: www.nvish.com E- Mail :info@nvish.com