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Sustainable Brand Reputation with Social Media Marketing
Agenda Social Media Marketing (SMM) Benefits & Significance Brand Reputation Brand Promotion with SMM Worldwide Trends
Social Media Marketing Social Media Marketing (SMM) which seeks to achieve branding and marketing communication goals through the participation in various social media networks, It includes: ,[object Object]
Twitter
Google +
LinkedIn
MySpace
Delicious
Digg,[object Object]
Benefits of SMM Cost effective Drive traffic Wider audience reach Customer service & feedback Information sharing Increase search engine rankings Establish a brand and raise awareness Increase customer loyalty and trust

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Social media marketing

  • 1. Sustainable Brand Reputation with Social Media Marketing
  • 2. Agenda Social Media Marketing (SMM) Benefits & Significance Brand Reputation Brand Promotion with SMM Worldwide Trends
  • 3.
  • 9.
  • 10. Benefits of SMM Cost effective Drive traffic Wider audience reach Customer service & feedback Information sharing Increase search engine rankings Establish a brand and raise awareness Increase customer loyalty and trust
  • 11. Significance of SMM Global Social Network Traffic Globally on an average, people spend approx 6 hours daily on Facebook Source: Nielsen Company
  • 12. Brand Reputation Brand is a trademark or unique name identifying a product or service. Social Media Marketing is one of the well-known marketing tool which helps organization to create brand awareness and generate customer loyalty.
  • 14.
  • 15. 15% of social media users are more inclined to buy from brands that advertise in social media
  • 16. 25% are more likely to find out more about brands that advertise on social media sites
  • 17. Nearly 4 out of 5 web users visit a social networking site on monthly basis
  • 18. Internet users worldwide spend more hours per week with social media than any other online activityInternet users in select countries who have created a social network profile Source: Nielsen Company