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Preparing for a Pandemic: Raising Campaign Online Visibility

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NSI Partners, LLC
NSI Partners, LLC

"Preparing for a Pandemic: Raising Campaign Online Visibility" virtual presentation at UnTech10, Friday Feb. 12, 2010, originally scheduled for live delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)

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CONTENT LEADERS: Larry Himelfarb, Asst Director, Online Services, American Nurses Assn Jessica Ek , Web Communications Editor, American Nurses Assn Don Baker , Partner, NSI Partners Preparing for a Pandemic: Raising Campaign Online Visibility Thursday, February 11, 2010 4:15–5:30 #tech10 lb7
Raising Online Visibility—Intro ,[object Object],[object Object],[object Object],[object Object]
Raising Online Visibility—Intro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic: Safe Staffing Saves Lives
Traffic: Health Care Reform
Traffic: Immunization ANAImmunize.org Cooperative agreement with the CDC to provide nurses with information to help them and their patients make informed decisions about vaccinations.
Conversion Goals
Reaching Search–Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Search–Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Search–Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Search-Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching Search-Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reaching Search-Marketing Goals
Reaching Search-Marketing Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click (PPC) Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click (PPC) Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Campaign Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Campaign Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning Navigation: Popularity Original Home of Nursing Ethics New Home Navigation Change
Planning Navigation: Organizing by Topic/Audience/Media ,[object Object],[object Object],[object Object],[object Object]
Raising Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANA Social Networking Use different accounts for different topics (health care reform, H1N1 updates, Nursing Insider news) and have a Twitter List to bring them all together Engage community and highlight news that makes nurses proud of their profession Link to Career Center resources, repost Nursing Insider news, and encourage discussion Add multimedia elements to campaigns and put faces on the Association and its members
ANA Social Bookmarking ,[object Object],[object Object],[object Object]
ANA Blogging ,[object Object],[object Object],[object Object]
Review Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Review Data
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insert graphs from Convio on actions taken here Review Data: Safe Staffing Saves Lives
Review Data: Health Care Reform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review Data: Immunization ,[object Object],[object Object],[object Object]
Search: External & Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search: External & Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search: External & Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search: External & Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search: External & Internal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact ,[object Object],[object Object],[object Object],[object Object]
Questions?
How to Contact Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Definitions (via Wikipedia) ,[object Object],[object Object],[object Object],[object Object]
Some Definitions (via Wikipedia) ,[object Object],[object Object],[object Object],[object Object]

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Preparing for a Pandemic: Raising Campaign Online Visibility

  • 1. CONTENT LEADERS: Larry Himelfarb, Asst Director, Online Services, American Nurses Assn Jessica Ek , Web Communications Editor, American Nurses Assn Don Baker , Partner, NSI Partners Preparing for a Pandemic: Raising Campaign Online Visibility Thursday, February 11, 2010 4:15–5:30 #tech10 lb7
  • 2.
  • 3.
  • 4.
  • 7. Traffic: Immunization ANAImmunize.org Cooperative agreement with the CDC to provide nurses with information to help them and their patients make informed decisions about vaccinations.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Planning Navigation: Popularity Original Home of Nursing Ethics New Home Navigation Change
  • 21.
  • 22.
  • 23. ANA Social Networking Use different accounts for different topics (health care reform, H1N1 updates, Nursing Insider news) and have a Twitter List to bring them all together Engage community and highlight news that makes nurses proud of their profession Link to Career Center resources, repost Nursing Insider news, and encourage discussion Add multimedia elements to campaigns and put faces on the Association and its members
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.